Advertising of meat products. Advertising on your car for money: conditions and pitfalls

At the end of January, the year of the Red Fire Rooster came into its own. On this occasion, the portal “1000 Ideas” decided to recall 50 creative examples of advertising on the chicken and rooster theme.

Print advertisement “Chicken” from the fast lunch brand Like it Lean. Advertising agency TBWA HuntLascaris.

"Really good car cutting up chickens.” Real Good brand, India. Advertising agency DDB Mudra Group.

Product packaging M Wrap.

“If it opens up in a new way.” German store breuninger.com.

Give your food an international look. Culinary website cocinadelmundo.com.

“Unique gifts that help fight hunger, poverty and social injustice.” International charity organization Oxfam. Proximity Advertising Agency, Chicago.

Creative on a chicken theme from Garrigosa Studio.

“Giant Eggs” by American artist Gloria West.

“Chicken Fighter” with alcoholic intoxication from Alka Seltzer. Advertising agency BBDO, Guatemala.

Cadence Grill that gets rid of fat.

Advertising for Avista language school. The Publicis agency decided to play with the word “cock”, which English language means both “cock” and “male penis”. Recruits are encouraged to learn the difference between these words by learning English.

Merlot from Aurora, which goes very well with the bird.

The rooster who got up early confused his laundry washed with Ariel powder with the sun.

Coffee cockerel from Nescafe.

Headphones from Sony that promise 99% noise isolation. Authors: Pkp Bbdo agency.

Soup instant cooking Bimbo's Mizup, which comes to life as it cooks.

Little India decided to recall the Kama Sutra for appetite, calling this shamelessness “Hot Indian chicken”

Kodak decided to use a chicken to demonstrate the immortality of its batteries.

The animal rights organization PETA decided to indoctrinate meat-eaters in this way.

McCormick mustard makes chicken look better, says Mexican agency Publicidad Augusto Elias.

Red Rooster Coffee: “Wake the hell up!”

Creative calendar for 2017 with sucking cockerels

Orbit Chewing Gum: “Don’t let lunch meet breakfast.”

"Always first". Express cargo delivery company DHL has found the answer to one of the biggest chicken mysteries about what came first - the chicken or the egg.

McDonald's decided to depict the chicken burger using branded paper bags.

The Petelinka meat brand decided to highlight the environmental friendliness of its production with humor.

Enemies can be in food, like a Trojan horse. Therefore, you should beware of unpleasant surprises, says Alca-Luftal Antacid.

Two fried chickens served with Czech Budweiser beer.

What variety of beef can be made, I mean semi-finished products other than canned food? Cutlets there are minced meat, what else can you do in view of the specificity of beef meat?... With pork, it’s clear that you can make a huge assortment, starting from minced meat and ending with different sausages, but with beef, in my opinion, everything is more complicated... Who can advise what...

Here I found it....

Based on size, natural semi-finished products are divided into portions, small-pieces and large-pieces.

Portioned semi-finished products produced from the most tender muscle tissue, cut crosswise muscle fibers in the form of one or two pieces of meat with a total weight of 125 g (tenderloin - 250 g).

Portioned semi-finished beef products are available in the following types.

Tenderloin– internal lumbar muscles; Available in one piece.

Steak prepared from tenderloin in the form of one piece of pulp without fat, oval or irregularly rounded, 2–3 cm thick.

Fillet differs from beefsteak in thickness – 4–5 cm.

Langet, unlike beefsteak, are 2 pieces of pulp, almost identical in size and weight, 1–1.2 cm thick.

Steak with a notch - one piece 2–3 cm thick, oval or irregularly round in shape, from the pulp of the posterior pelvic part. Muscle tissue to give it a loose consistency, it is beaten, and checker-shaped cuts are made on the surface of the piece, which speeds up the heat treatment.

Entrecote- an oval-oblong piece of meat, 1.5–2 cm thick with a layer of fat up to 1 cm, prepared from the pulp of the dorsal and lumbar parts.

Roast beef– this is one or less often 2 pieces of pulp from the lateral and outer layers of the posterior pelvic part, irregular shape, thickness 2 – 2.5 cm.

A portion of small-piece semi-finished beef products, in contrast to portioned ones, consists of finely chopped pieces of meat with a total weight of 125 to 1000 g. Azu, beef stroganoff and goulash can be sold as goods by weight.

Assortment of small-sized semi-finished beef products: azu, beef stroganoff, shish kebab, shish kebab meat, goulash, frying, stew, soup set.

Azu has the form of cubes or sticks of meat measuring 3–4 cm, 10–15 g each, cut from the pulp of the lumbar, dorsal and posterior pelvic parts of the carcass. Serving weight: 125 g.

Beef Stroganoff, unlike azu, is cut into pieces in the form of oblong sticks weighing 5–7 g.

Shashlik prepared from tenderloin. Pieces of 30–40 g each are strung on a stick, alternating with slices of bacon and onion. A serving includes 110 g of meat, 8 g of pork lard and 7 g of onions.

Meat for shish kebab– pieces of tenderloin, 30–40 g each, packaged in portions of 250 and 500 g.

Goulash– pieces of pulp, cut from the edge, as well as from the scapular and subscapular parts, 30–40 g each, with a fat content of no more than 10%. Goulash is packaged in 125 g portions.

Roast special– pieces of pulp weighing up to 50 g each, cut across the muscle fibers from the hip and shoulder parts, as well as from the chest (from the 1st to the 5th rib). This semi-finished product is packaged in portions weighing 250, 500 and 1000 g, as well as in portions of indefinite weight - from 250 to 1000 g.

Roasting– pieces of pulp from the shoulder part and meat trimmings, of indefinite shape, weighing 10–15 g, containing up to 20% fat and connective films. It is packaged in portions of 250 and 500 g.

Stew– meat and bone pieces from 40 to 60 g each, meat with fat and bones should be 50%. For the stew, the cervical, dorsal, lumbar, sacral and thoracocostal parts are used.

Soup set differs from stew in that the meat and bone pieces are larger in size and weigh 100–120 g. The soup set is usually packaged in 1000 g pieces.

Beef for stewing– meat and bone pieces from the rib portion of category I beef, weighing no more than 200 g, with a bone content of up to 25% of the weight of the semi-finished product.

Lump semi-finished products There are two types of beef produced.

The highest grade boneless semi-finished product is prepared from chilled category I meat from young animals. This is the pulp of the dorsal, lumbar, hip and scapular parts, freed from tendons and rough surface films. The boneless semi-finished product is produced in portions of indefinite weight - from 250 to 1000 g, and also packaged in 250, 500 and 1000 g.

Cutlet meat– pulp in the form of trimmings obtained by stripping large-sized semi-finished products and bones, or pieces from the cervical and intercostal parts and from the flank. Cutlet meat is used, as a rule, for industrial processing (preparation of minced semi-finished products).

Demand for meat products remains consistently high. This is understood by most entrepreneurs who are actively seeking to enter this business by opening their own retail outlet or an entire chain. However, despite the win-win concept, in this business you may encounter many difficulties, such as high competition, the need to sell goods in as soon as possible etc. That is why it is necessary to know how to advertise a butcher shop so that it brings a solid and stable profit. This article is intended to help entrepreneurs choose the most correct and profitable methods of promotion and immediately eliminate ineffective methods of advertising.

Point design

Facade

Showcase

Signposts

Install pillars in front of your store - they perfectly serve as signposts. Moreover, it is not necessary to order signboards with ready-made printed posters. You can indicate special prices on them or attach sheets describing attractive offers.

Advertising in elevators

Advertising in elevators is quite in an effective way promotion of a butcher shop. However, remember, placing such advertising throughout the city is simply impractical. In other words, you should only focus on the immediate area. You should also make sure that your poster stands out from similar advertisements.

Internet advertising

Website

Not every butcher shop needs to have its own website. So, if you open a small outlet in a specific area, such advertising simply will not make sense. However, if you supply meat to restaurants or to homes, these services can be actively promoted on the Internet, and you should start with your own website. It will be possible to place an order through it and, of course, it will allow each client to carefully study all the information he needs.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time it takes to select the necessary resources for its creation and get profit from the site as quickly as possible.

Advertisements on classifieds sites

If you work not only in the store itself, but provide additional services, for example, selling a special marinade for barbecue with delivery, supplying meat products to public catering outlets, place such advertisements on free city resources. Such advertising is free, but very effective.

Printable advertisement

Leaflets

Posting and distributing leaflets is perhaps the main way to promote a butcher shop. You can distribute them through mailboxes, peck them out on porches, and hand them out near the store. This method is budget-friendly, but much more effective than, for example, sending out booklets or one-off newspapers.

Business cards

Despite the fact that not every store or butcher shop provides the customer with business cards, it is still worth printing out a batch and handing them to visitors upon their first purchase. This is especially true if you also provide targeted delivery of your products.

Other

Discount cards

Discount cards significantly increase customer loyalty. Having special discounts for regular customers motivates people to visit your store to buy meat products, even if they regularly visit the supermarket to buy other products.

Carrying out price promotions

Arrange interesting weekly promotions that will benefit both you and your customers. This way you will ensure stable sales of perishable products and increase profits.

What advertising doesn't work for meat shops?

1. TV advertising. Streaming videos and tickers are simply not useful for these types of outlets, even if you advertise on local TV channels. Moreover, it will cause almost irreparable damage to your budget.
2. Radio advertising. Such advertising is slightly more effective than television promotion, but it is also impractical for meat stores or even entire chains. It's better to focus on cheaper but more effective methods.
3. Billboards. Billboards are good for almost all types of businesses, but not for this one. In order for them to bring any significant benefit, you will have to order billboards throughout the city, and each of them will cost you from 10-20 thousand. This is not practical even for large companies and chains, and is catastrophic for small butcher shops.

Examples of butcher shop slogans

1. Excellent quality meat products!
2. The choice of your nature.
3. Nothing can replace meat!
4. Eating tasty food is healthy.
5. Life becomes more delicious.
6. Natural choice.
7. The desire to please everyone!
8. A thick slice makes your mouth happy!
9. Proven quality.
10. Healthy taste of life!

12.10.2018

Content

Money cannot be superfluous, and therefore many people are constantly looking for ways to earn extra money. Stable receipt of passive income is not a bad way to improve your financial situation. There are many methods of how to get money: investing, deposits, the Internet. However, to earn money using one of these methods, you need at least luck and initial capital, and at maximum, financial literacy.

If you have neither one nor the other, but the desire to earn money prevails, then having a personal car, you can try to earn income from advertising (car wrapping). You won’t be able to become a millionaire this way, but it’s quite possible to make money on fuel, lubricants, garage rent, or small running expenses. How to get own business, which will work almost independently?

Placing advertisements on your car as a way to earn money

• This type of advertising is much cheaper than Internet, television, radio advertising, placement of banners and billboards.
• Guarantees a large audience reach. Cars constantly travel around the city, and the advertised product is seen by many people. Even if the car is stuck in traffic, advertising works. If an advertiser wants to reach large territory, then you can wrap cargo vehicles performing intercity transportation.

Benefits for the car owner:

How much do they pay for advertising on a car?

• Who do you work with? You can enter into an advertising contract directly with the company, or you can act through intermediaries, who are advertising agencies.
• Body type. They may pay less for passenger transport, for freight car- more.
• Age of the car. The newer the car, the higher the cost.
• Appearance. Often clients pay more for advertising if the car looks unusual, since the rare color and tuning of the car attracts more attention, which means the advertising works more effectively.
• Place of pasting and area. The advertising price must include the parameters of the stickers; the larger they are, the more they pay for them. The price will also be influenced by location. Advertising on the rear window of a car has one price, on the fenders - another.
• PR type. Most often, stickers are placed on cars, but they may be asked to place more creative advertising elements, for example, some designs, which naturally will cost more.
• City. In big cities, mobile advertising per car is more expensive, in the regions it is cheaper.
• Route. Where exactly the car is driven has a big impact on the price. If the driver often moves around the center, where there is a large flow of cars and people, then they pay more, for driving outside the city limits they pay less or do not pay at all. Frequent intercity trips may cost more.
• Individual rates. Naturally, the price of an advertising campaign, including for a passenger car, depends on the advertiser’s tariffs in force in the organization for this moment. Some people pay a lot, others - pennies. Tariffs may differ depending on what time you drive around the city (at rush hour and weekdays - more expensive, at night and on weekends - cheaper).

On average, per month a vehicle can bring its owner from 500 to 8,000 rubles if it is a passenger car, and from 1,000 to 12,000 rubles. will be brought to the owner by truck in St. Petersburg.

How to rent out a car for advertising in Moscow

If you are interested in such earnings, then you can proceed to action and find a contender who is ready to place his sticker on your vehicle.

You can search for clients in different ways:

• On your own. Print out a detailed commercial proposal and send it to organizations in your city. Do not make decisions for others when choosing companies, send an offer everywhere, let business owners, without your intervention, think whether advertising on cars is suitable for them or not.
• Through advertisements. Often on popular classifieds sites, companies are looking for car owners who are ready to cover their vehicles with advertising.
• Through an agency. You can contact advertising agencies that provide search services for companies interested in such offers. You need to understand that agencies charge car owners a fee. This may be a one-time payment or you will have to pay a percentage of the money received from advertising for several months.
• Through special networks. There are special websites on the Internet that act as intermediaries between customers and car owners. By registering on such a resource, you can immediately get to work. The entire collaboration process is fully automated and secure.
• Through friends. If you have friends who have their own business, then try offering them a personal vehicle as a billboard.

How it works?

Having decided to provide a car for advertising using any of the methods described above, it’s time to proceed to finalizing the transaction. To begin with, the car owner and the advertiser must enter into an agreement that will spell out all the nuances of cooperation, for example:

• Period for placing advertising on a vehicle;
• Preferred daily route of the car owner;
• Type and size of advertisement;
• The specific location where the car will be wrapped;
• How much will the service cost (cost per month);
• Terms and method of payment for advertising. You can pay for a car daily, weekly, monthly. Payment can be made by card, cash or bank account.

Then, the client develops a mock-up of the sticker, which, after approval, you will hang on your vehicle. Be prepared for the fact that the customer may require that your vehicle be equipped with a GPS tracker, which will monitor your movements and help you calculate payments correctly.

When all the details have been agreed upon, you will have to take the car to a service center, where specialists will apply advertising materials to the rear window or body of the car. When your vehicle is completely ready, you can start earning money.

Letter of the law

Advertising on a car can be anything. Sometimes this is a short informational text describing the service and the advertiser's contact information. Sometimes a client, for example, in Yekaterinburg or Rostov, asks to stick an advertisement on the rear window or body, a bright, flashy picture or a provocative inscription that attracts attention. It happens that you need to place paraphernalia associated with the customer company on a vehicle. But how legal such activities are is another question.

Advertising on cars for money is not registered anywhere. You do not need to go to the traffic police and get permission, write a statement or warn about your intention to put advertising on the vehicle. Carry whatever you want with the car you own.

On the one hand, the vehicle is your property and you have every right to design it the way you want, but:

All these rules are relevant when interacting with the traffic police. What about the tax authorities?

Essentially, you earn money from your car, and according to the law, when you receive earnings, you must pay income tax in the amount of 13%. If you cooperate with specialized services on the Internet on an ongoing basis, then they will take care of the interaction with the tax office. They deduct the necessary amounts themselves and provide declarations. If you work independently, then whether or not to pay to the tax office is up to you. But, if you are somehow caught evading taxes, you will be charged with an administrative or criminal violation.

• Law. Your task is to thoroughly study the law on advertising in general and its Article 20 in particular. After all, the FAS can fine you and the customer even for incorrect wording of the advertising notice. And Article 20 of the law is devoted specifically to mobile advertising.
• Agreement. The law requires a mandatory contract between the parties. In addition, it will protect you from unscrupulous clients. Carefully study all clauses of the contract. They must be formulated as clearly, accurately and understandably as possible.
• Sale. If a decision is made to sell the vehicle, the contract must either be terminated or re-registered to a new owner.
• Control. Make sure that all manufactured materials do not contradict the rules of the traffic police, since you will have to pay the fines yourself. Advertising on cars for money should not provoke controversial situations, offend someone’s feelings, etc. You will have to bear the consequences.

No matter how easy such earnings may seem, remember that customers carefully choose with whom to cooperate and enter into fairly strict contracts that impose certain obligations on drivers. They may require you to drive a specific number of kilometers each day or navigate specific streets. The main thing is that the requirements presented are economically beneficial to you in the first place, so think carefully and calculate everything before signing the contract.

If you are selling meat and meat products, you need to take your store to a new level. A bright facade with a sign will attract attention, but promotion must be comprehensive. Therefore, we recommend using outdoor advertising and social networks. We propose to analyze the features of promoting a butcher shop, starting with advertising texts.

• "FRESH MEAT TO YOUR TABLE"
• "BRAND STORE OF PERVURAL MEAT PROCESSING PLANT"
• “MEAT ONLY FROM YAROSLAV PRODUCERS”

🔍 Promote the store on social networks

High-quality products are of interest to social network users of any age, so advertising on Instagram and VK will bear fruit.

🔹 VKontakte

Creating a VKontakte public page for a store is mandatory. If on Instagram marketers most like the audience from 18 to 35 years old (and this is the majority of users), then representatives of all ages regularly visit VK, especially 21-45 years old. With promotion, VKontakte becomes a more universal social network. Be sure to upload all kinds of data there that can highlight your advantages. Provide information about the farm, certificates, licenses, photos of products. Create discussions where people can leave feedback.

Pros of VKontakte:

• fine-tuning targeted advertising to attract audiences based on specific parameters
• the ability to conduct detailed discussions, surveys
• easy access to statistical data
• wider audience reach

🔹Instagram

Create a commercial account properly, provide contacts and address. The appearance of the “Current” section in “Stories” has transformed Instagram: use “Stories” as a product catalog. You can also add special offers here. You can also use commercial advertising so that users from your city see the news in their feed. Regularly add interesting content - recipes for meat dishes, photos from the store, interesting stories. Be sure to hold competitions: let your profile gather new subscribers, and they will tag each other in the comments. At a minimum, new potential buyers will learn about you.

Pros of Instagram:

• more fashionable platform among social network users
• nothing superfluous: only pictures, short messages and likes
• Properly designed advertising posts do not cause a repulsive effect and are perceived as interesting content

The following types of outdoor advertising will help attract customers:

• Signboard. It should be bright, backlit, you can make three-dimensional letters
• Banner on the facade. You need a beautiful picture of meat. A logo, text with a special offer or a selling description of the product is applied to the banner.
• Pavement sign. Installed near the entrance. If he stands near the sidewalk, draw a sign, this will additionally motivate the client to go to the butcher shop
• Billboard advertising- a worthy way to express yourself, but quite expensive. Therefore, we advise you to resort to such a remedy only with a good turnover of products, and not at the startup stage.

🥓 How to promote a butcher shop in a small town

In small towns main role word of mouth plays a role in promotion. The store owner is required to support high quality maintenance, regularly monitor the condition of products.

✅ Let's give an example:

An individual entrepreneur opened a butcher shop and independently produces everyone’s favorite products (kebabs, dumplings, cutlets). The client sees that a person approaches his business with soul, cares about the quality of the meat supplied, and controls the work of the staff. Having assessed taste qualities product, the buyer will definitely recommend this point to his friends.

Of course, outdoor advertising and promotion on social networks have not been canceled; the brand also needs to be taken care of. It is advisable to come up with an original name that includes the first or last name of the owner. This always increases the level of trust, the store is easier to recognize and remember.

✅ Good examples:

• "Meat from Rinat"
• "Pork from Zalinka"

🐖 Features of promoting a store in a residential area

When selling meat to nearby residents, you will encounter various nuances. Buyers expect meat products from you that are superior in quality to those offered by well-known national supermarkets. Prices for the most popular products should be low, and the slightest mistake can ruin your reputation.

What will interest the client in a residential area:

• discounts at certain hours (especially attractive to pensioners)
• promotions with significant price reductions for products with expiring dates
• special offers for different population groups
• wide range of meat products

Be sure to print flyers with a colorful design. They are often thrown away, so originality is needed. Each flyer should be presented as a personal discount coupon. Set a limited expiration date so that the person feels like they are missing out on an opportunity.

Use savings plastic cards. The successful practice of well-known retail chains proves the effectiveness of this method of promotion. Hire a courier and send cards to local residents. Finds out about the store large quantity man, sooner or later they will take advantage of the offer.

Organize a tasting. Even if you do not sell ready-made meat dishes, it will not hurt to demonstrate the quality of your product. Prepare delicious treats and evaluate the reaction of visitors.

🎯 It's time to act!

Knowing how to influence the minds of picky customers will help you quickly grow your butcher shop. You can get rid of competitors only if you maintain the quality of the product and regularly maintain the interest of the audience. Investments in advertising are small; the main cost item is the production of advertising structures and printed materials.

Your own butcher shop is a profitable business, and we are confident in your success!