Types of chocolates names. These strange candies

Probably, there is not a single person who at least once in his life would not wonder who comes up with the names of sweets and what is this someone guided by? Even just because some names surprise us, others seem funny, funny, and some even strange and ridiculous.

How new sweets and new names are born, the correspondent of the online newspaper "Crooked Mirror" was told by specialists from one of the Volgograd confectionery factories.

Before, in Soviet time, when all the names of sweets were in the public domain, any factory could use, well, for example, such a name as “Bear in the North”. However, after the United Confectioners holding patented all the names, all other candy manufacturers had to either buy licenses from it or stop the production of "Soviet" confectionery or rename them. Now every factory, if it wants to produce sweets, for example, even according to a recipe similar to "Bear in the North", it does not have the right to do so. Only one factory has the right to produce Bear in the North, so everyone else has to come up with similar names for famous product because the buyer knows and loves this candy. This is how the names “Bear on Ice” appeared, “Tuzik” sweets became Polkanchik,” says Tatyana Dementyeva, senior process engineer of the factory’s production department.

This is all about the names of sweets that factories have been making for many years throughout the country.

The new names of sweets, as a rule, are the creativity of the entire team of the enterprise, the technological service. Employees can submit all their ideas and names of sweets during competitions held at factories.

According to Maria Pimkina, head of the marketing department, the main thing in this process is a person's fantasy.

“Everyone who participates in competitions comes up with, based on their own worldview, some life moments and creativity. If, for example, the competition did not give the desired result, then we turn to

agencies involved in naming, that is, the development of names,” Maria said.

Further, the names of confectionery products that you like are considered by the artistic council of production, and then checked for patent purity. If the name passes the patent purity, then a decision is made on its patenting.

“It happens very rarely when we make a name for a product, most often it’s the other way around. The patenting process lasts more than a year, and if we come up with a product, and then we patent its name, then this is a very long time, and when there is a good idea for some kind of candy, you don’t want to wait so long. We try to patent names that can fit any kind of candy,” explains Tatyana.

In the names of sweets, manufacturers also use unusual, beautiful female names, names of rivers, fruits, animals, birds, flowers, seasons, some events, etc. Heroes from fairy tales and famous animated films are also used.

It is quite simple to come up with the name of the candy, its shape and packaging, as, for example, in the case of the well-known Lemonchiki caramel. It is made according to the shape, color and sour taste of the fruit of the same name. Hence the logical name, and the yellow wrapper with green letters.

In caramel "Snowball" everything is also harmonious: the name, color, and taste. Candy white color, it crunches like snow, and its wrapper is made in white and blue "frosty" colors with painted snowflakes.

The popularity or success of a candy, according to experts, depends on many components, including packaging, although, as sweet tooth say, if you like a candy, it doesn’t matter what clothes it is sold in, however, it’s doubly nice when your favorite treat is wrapped in a beautiful wrapper.

By the way, for many, candy wrappers are a collectible and there are unique collections of candy wrappers that have been collected for generations. Candy wrappers can tell a lot. They reflect the spirit of the time, the tastes of people, the talent of the artist, historical events. Many of the works can even be called works of art.

If earlier, when wrapping sweets, paper wrappers and boxes were mainly used, now the manufacturer has other types of packaging material - different kinds food film, foil. In the confectionery industry, there is even such a thing as fashion - fashion in design, in the packaging of sweets, in terms of convenience for the buyer, in how to place sweets on a shelf, showcase, etc.

Summing up, it can be noted that there are no secrets, in particular, how and who comes up with the names of sweets, as well as in the packaging of sweets, there are no. The secret is only the recipe of the product, and if it is seasoned with quality, then delicious sweets will turn out.

Alena Romanova

05/17/2017 at 13:38 · pavlofox · 59 880

The most delicious sweets in Russia

Residents of any country can boast of delicious delicacies. In Japan, chestnut quintons are considered the best dessert, in Turkey - baklava, in Britain - pudding, in Italy - tiramisu.

In Russia, sweets occupy the first place among delicacies. One can only be surprised at their diversity: each region produces an uncountable number of delicious sweets with a wide variety of fillings. It is incredibly difficult to choose the best samples from them. Our Top 10 includes the most delicious sweets in Russia (photos and names), which are most often bought by consumers not only for themselves, but also as a delicious gift to friends and relatives. The list is based on feedback from users of major Internet resources and is subjective.

10. Bars with chocolate cream flavor

They open the list of the most delicious Russian sweets from the Rot Front factory. The bars are made from pralines with the addition of grated peanuts and crunchy crushed wafers. Harmonious nutty, chocolate and creamy taste is well felt. The bar is quite sweet, but not cloying at all.

The estimated cost of 1 kg of sweets is 319 rubles.

9. Delicate dessert with cream filling

One of the most delicious Russian sweets - a delicate dessert with cream filling "Roulade" from the Akkond factory. The manufacturer has been delighting consumers with excellent products for many years. The most famous candies of the factory are Rulada. They are three times the size of regular candies. The sweetness is covered with chocolate icing, under which there is a delicate creamy filling, dressed in a wafer layer.

"Rulada" is a delicious, fragrant, crispy dessert with a melting filling. Because of big size at one time it is difficult to eat more than 2-3 sweets. Moderately sweet, this dessert has a harmonious taste, despite the abundance of ingredients in its composition.

The approximate price of a dessert is from 300 to 450 rubles per kilogram.

8. Milk chocolate set with whole hazelnuts and light nut filling

Among the most delicious sweets in Russia is the trademark "A. Korkunov.

Sweets have a beautiful shape, they are made of milk chocolate, inside a whole hazelnut nut, and a light creamy nut filling. The dessert is not sugary, has a delicate chocolate flavor.

Stylish elegant packaging allows you to use a set of sweets as a delicious gift.

The approximate cost of a set weighing 190 grams is from 300 to 380 rubles.

7.

From the factory "Rot Front" - one of the most famous and delicious sweets in Russia. They have been produced for sixty years and are loved by more than one generation.

Candies are rectangular in shape. Delicious praline covered with chocolate icing. The candy has a pleasant chocolate-nut taste without sweet cloying. "Mask" is available in bags, by weight and in a gift box. The last option is good because you can buy your favorite sweets not only for tea, but also as a delicious gift.

Of the minuses of the dessert, not the best composition can be noted: palm oil is present in sweets.

The average cost of sweets for 250 grams is 120 rubles.

6.

Factories "Red October" are familiar to more than one generation and are among the most delicious Russian sweets. Their taste has practically not changed since Soviet times. The classic wrapper of the delicacy has hardly changed - it still depicts camels wandering through the desert. The wrap is good quality and thick.

The inner layer of the dessert is a soft praline with pieces of waffles and nuts. delicious stuffing covered with delicate chocolate icing. Sweets are not cloying, nothing superfluous and artificial is felt in the taste.

One of the advantages of the dessert is that it is made in accordance with GOST.

Estimated cost of sweets - 600 rubles per 1 kg.

5.

Among the most delicious Russian sweets is from the Yashkino factory. They have amazing taste. Externally, the dessert looks like an ordinary bar. The filling is combined, and consists of chocolate, cookies and caramel. It is covered with chocolate icing. Sweets have an unusual exquisite taste. Separately, it is worth noting the design of the dessert wrapper, inspired by Japanese motifs.

The advantages of these unusually tasty sweets include their low price - 47 rubles for a package weighing 180 g.

4.

Sweets from the Krasny Oktyabr factory are a taste familiar to many since childhood. Delicacy is rightfully one of the most delicious and popular Russian sweets.

Sweets are delicious - chocolate icing, filling and waffles create a harmonious combination.

Among the shortcomings of the delicacy, only an excessively thick layer of chocolate icing and a rather high price of sweets can be noted.

The average cost of sweets is 640-700 rubles per 1 kg.

3.

It belongs to one of the most delicious sweets in Russia. This is a set that includes 15 sweets with three fillings: milk chocolate, creamy caramel, hazelnuts and almonds. Miniature chocolate bars are wrapped in foil. Inside is a small message with nice words.

Benefits of treats:

• natural milk chocolate;
• sweets do not contain vegetable fats;
• delicate rich taste.

The cost of a set weighing 118 grams is from 219 to 326 rubles.

2.

From the Krasny Oktyabr factory - not only one of the most delicious, but also the oldest candies in Russia. The composition of the delicacy, as well as the packaging, has come down to our time with virtually no changes. They started producing sweets even before the revolution (presumably in the 1880s-1890s) in the Einem workshop, which is now called Red October. The wrapper for sweets was created by the artist Emanuil Andreev, who took Shishkin's painting "Morning in a Pine Forest" as a basis.

The composition of the oldest sweets from the Krasny Oktyabr factory has practically not changed: a delicate praline between two wafers is covered with chocolate icing.

The price of the legendary delicacy is from 700 to 800 rubles per kg.

1.

With delicate almond cream and whole almonds - one of the most delicious sweets in Russia.

The almond kernel is encased in a nut cream, topped with a crispy waffle and wrapped in fresh chocolate icing. The waffle is sprinkled with pleasantly crunchy small nuts. Almond cream is extraordinarily gentle. The manufacturer has achieved harmonious combination delicate filling, crunchy whole nut and hard chocolate glaze.

The average price of sweets is 257 rubles for a package weighing 240 g.

Readers' Choice:

For most people, sweets are a favorite delicacy that can not only please with their taste, but also cheer up and add energy. These sweets are the most different types have been prepared for several centuries, and the name of sweets (the list of which is presented in the article) has changed significantly during this time.

This article will talk about what types of sweet treats are produced today by confectionery enterprises, how they differ and what they are called.

When did they appear?

Sweet treats, the forerunners of our favorite sweets, were loved in different countries from ancient times. So the culinary specialists of Ancient Egypt created sweets from honey, lemon balm, toffee roots, cane and dates, and the ancient Romans - from boiled poppy seeds, nuts, honey mass and sesame. In Rus', they loved a delicacy made from maple syrup, honey and molasses.

Sweets, outwardly similar to modern ones, began to be produced only in the 16th century in Italy. This is due to the fact that sugar was established, without which it is impossible to make sweets. Initially, it was believed that this is a rather strong drug, and it was sold only in pharmacies. Over time, candied fruits in sugar, it was they who received the names of sweets, ceased to be considered medicines, and became popular sweets.

What it is?

The very word "candy" came into Russian from Italian, where confetto means "pill, candy." Initially, it was used by Italian pharmacists to name candied pieces of fruit - candied fruits, sold as medicines. The form - "candy" - appeared a little later in the 19th century, when Italian carnivals became popular, in which participants threw confetti at each other - fake plaster candies.

Today, sweets mean sweet confectionery products of various shapes, tastes and textures.

What are they like?

The modern assortment of sweets is so large that confectioners have come up with many classifications. We are also interested in what types of sweets we can buy in the store, the names of which may differ slightly from different manufacturers. The most popular and in demand by Russian buyers:

• Caramel. Consists of molasses and sugar.
• Lollipops. One of the easiest to manufacture is the molasses, sugar or sugar obtained as a result of cooking. The resulting composition is flavored and poured into special forms. The name of the candies is listed below.

Candy on a stick;

Lollipops in a paper wrapper;

Soft lollipops - Monpasier;

Licorice or salty sweets;

Elongated or oblong candy shape. The names and photos of such "pencils" and "sticks" are presented below.

Souffle, for example, "Bird's Milk", which may also be called "Wonderful Bird", "Bogorodskaya Bird", "Zimolyubka" and others;

Grillage, obtained from crushed nuts filled with sugar, fruit or honey syrup. These are sweets such as "Roasting in Chocolate", "Rillage Fairy Tale", "Strawberry Roasting" and others;

Pralines - chocolate candies stuffed with nuts ground with sugar and cocoa mixed with cognac or some other flavoring: "Bud", "Babaevskie", "Choconatka", "Juliet";

Liquor sweets contain a filling of liquor or sugar syrup with cognac: "Cream liqueur", "Liqueur in chocolate", "Blue Velvet";

In sweets with jelly filling under a layer of chocolate there is a thick berry or fruit jelly: "Lel", "Southern Night", "Lebedushka", "Zaliv" and others;

- "Fudge" or sweets with fondant filling obtained from milk, molasses, cream, sugar, fruit fillers and other components: "Miya", "Rakhat", "Spanish Night" and others;

Truffles are elite round-shaped chocolate sweets filled with a special French cream - ganache. It is made from butter, cream, chocolate and various flavorings. The outer surface can be coated with crushed or ground nuts, wafer crumbs or cocoa powder.

chocolate stories

Chocolate sweets loved by many appeared thanks to the famous navigator Hernando Cortes, who discovered the American continent. It was he and his associates who brought cocoa beans to Europe and introduced Europeans to chocolate. The monk Benzoni contributed to the fact that chocolates began to be regularly consumed to maintain the health of the Spanish monarch, and after him his courtiers. Subsequently, the fashion for chocolates spread to other countries, where influential people used them as a medicine. Until the 17th century, only Spanish confectioners made chocolate and sweets from it, and sent sweets to many royal courts. Over time, the secret of making chocolate sweets became known to other countries, but until the end of the 17th century they were made only by hand.

How did sweets appear in Russia?

The first confectionery factory for the production of chocolates was opened at the end of the 17th century by the French confectioner David Shelley. Until the 19th century, Russia did not have its own candy production, and the delicacy was brought from abroad, or prepared by special chefs in the kitchens in the homes of rich nobles. The first Russian confectionery factory was opened in St. Petersburg only in the middle of the 19th century.

What was candy called before?

As already mentioned, until the 19th century, sweets were either imported into our country from abroad, or produced at home in the estates and palaces of nobles. For sweets made at home, descriptive names were given, taking into account the shape, method of preparation, size, fruits and fruits used. The book "The New Perfect Russian Confectioner, or a Detailed Confectionery Dictionary", published at the end of the 18th century in St. Petersburg, provides such for us funny names sweets like Strawberry Scones and Caramelized Green Apricots, Jasmine Candy and Anise Sugar Snacks, Cherry Marzipans and Apricot Candies.

Industrial names

The opening of the first Russian confectionery factory led to the fact that already at the beginning of the 20th century, many different varieties of sweets appeared. At first dominated french recipes and the names of sweets, the list of which was not very long:

• "Baton de Gralier";
• "Finchampagne";
• "Cream de risien";
• "boule de gome";
• "Cream de Noison";
• "Maron Praline" and others.

Over time, the French name of chocolates began to be translated into Russian, and “Creamy Venus”, “Cat's Tongue”, “Girl's Skin”, “Salon” appeared on sale, decorated in accordance with Russian grammar. However, in some cases, bilingual candy names were also used, for example, "Studded with pearls, or Coriandor perle." Russian confectioners called the new sweets they created themselves in Russian and often used names associated with the images of the fair sex: “Sophie”, “Marianna”, “Merry Widow”, “Rybachka”, “Marsala”. Educational series were also produced, for example, "The Riddle". A simple riddle was placed on the wrapper of such sweets. Before the revolutionary events of 1917, chocolate series "Sport", "Geographical Atlas", "Peoples of Siberia" and others were produced.

Until the October Revolution of 1917, it was possible to buy Tsarskaya Raspberry or Tsar Fyodor Mikhailovich caramel. After him, the names of sweets changed dramatically. Caramels "Krestyanskaya" and "Krasnoarmeiskaya", "Hammer and Sickle" and "Our Industry" appeared on sale.

However, chocolates for the most part retain their French names: Dernier Cree, Miniature, Chartreuse, Bergamot, Pepperment and others. Such neutral names as "Squirrels", "Tomboys" and "Bunnies" did not undergo ideological rethinking. The Soviet names for the new sweets reflected current events and achievements. So in the 30s of the last century, the following were produced: “Fight for equipment”, “Be ready”, “Sabantuy”, “Milkmaid”, “Chelyuskintsy”, “Heroes of the Arctic”, “Winner of the Ice”.

The conquest of space by man in the 60s of the XX century was reflected in the appearance of the candies "Cosmic" and "Cosmos".

Around the same time, it became popular to introduce literary characters into the names of chocolates: "Snow Maiden", "La Bayadere", "Blue Bird", "Sadko", "Little Red Riding Hood" and others.

Candy types

Depending on the composition of candy masses, fillings (cases), sweets are divided into fondant, fruit, liqueur, nut, cream, roasted, whipped, etc.

Unglazed sweets Depending on the filling (case), the following types are produced.

fondant candy obtained by churning boiled sugar-treacle syrup, adding flavoring and aromatic substances (coffee, cocoa, nuts, acids, vanillin, etc.). Sweets are used in sugar and milk-cream.

Varieties of sugar fudge: Delicate, Fruity, Kievskaya (sprinkled with sugar, it comes in different shapes and colors).

Varieties of creamy fudge: Dairy, Creamy, Herringbone, Cow, School, Theater fudge, Start, etc.

nut candies obtained from roasted nuts, ground with powdered sugar, cocoa, wine, nuts, vanillin, etc.

Varieties of nut sweets: Carnival with cashew nuts and cinnamon, Rebus (with corn), Little Humpbacked Horse, etc. They are released wrapped.

marzipan candies produced from non-roasted nuts, ground with sugar or sugar-syrup syrup, flavoring and aromatic substances are added. Fruits, vegetables and marzipan figures are on sale.

puff candy consist of two or three layers of candy masses, most often these are fondant, milk, fondant-fruit masses.

Varieties of two-layer sweets: Moth, Sport and three-layer - Arctic, Pioneer, Dolly, Golden autumn and etc.

Candies glazed with chocolate consist of a filling (body) and a chocolate shell. They are released with different fillings (body).

Sweets with fondant fillings prepared by churning boiled sugar-treacle syrup with flavoring and aromatic substances (wine, nuts, cocoa, coffee, vanillin, etc.).

Varieties of sweets made from sugar fudge: Muse, Medok, Natalka-Poltavka, Citron, etc.; from fruit fudge - Fragrant, autumn garden and so on. Sweets made from creamy fudge - Podmoskovnye, Mocha, Mir, Carnation, Fantasy, Aelita. This group also includes candies Chamomile, Cornflower, Spring, Swallow, etc.

Sweets with fruit fillings obtained by boiling fruit and berry puree with sugar syrup, gelling agents can be added. For these sweets, wine, acids, brews, etc. are used.

Varieties: Round dance, Michurinsky, Northern Lights, Summer, Circus, Southern night, Nizhny Novgorod.

Candies with marzipan fillings made from raw nuts, which are ground with powdered sugar or sugar-syrup syrup, flavoring agents are added. Varieties: Elbrus (with condensed milk), Almond (with coconut oil).

Sweets with nut fillings made from roasted nuts, rubbing them with sugar: powdered; flavoring substances are wine, cocoa powder, nuts, butter, vanillin, corn, etc.

Varieties of these sweets: Come on, take it away (with cocoa butter), Golden Field (with wine and cocoa powder, sprinkled with waffle crumbs on top), Miracle (with cocoa powder, butter, corn, cognac), Charodeyka (with cocoa powder, milk powder and cinnamon), Moscow (made from nut-chocolate mass, corn, honey and milk), Squirrel (from nut mass and chopped nuts). This group of sweets also includes: Kara-Kum, Baltika, Mask, Ladoga, Salut, etc.

Candies with nut fillings in wafers: Bear in the North (nut filling is located between two layers of wafers), Bear-toed (contains more cocoa butter and chocolate icing), Melody (consists of a chocolate-milk mass located between two layers of wafers), Gift (of three layers of wafers with two nut-chocolate layers). This group also includes sweets - Sadko, Chocolate and coffee, etc.

Sweets with whipped fillings obtained by churning sugar with egg white or other foaming agents, fruit puree, wine, milk, nuts and other flavors are added. Varieties: Goldfish (with nuts and milk), Anniversary (with milk, cognac), Stratosphere (with apricot puree and nuts), Bird's milk (consists of a creamy mass, the filling includes protein, butter, milk and flavoring substances). Depending on the additions, these candies come with creamy, chocolate, raspberry, plum, strawberry, lemon and blackcurrant fillings. Whipped sweets also include Zoological, Soufflé and Spring.

Sweets with liqueur fillings prepared from sugar-treacle syrup, which is boiled down, wine, cognac, alcohol, fruit puree, etc. are added. The boiled mass is poured into starch molds and cooled. In this case, the upper layer hardens, a crust is formed, inside which the mass remains liquid, then the body is glazed with chocolate.

Varieties of sweets: Chocolate bottles, Bronze horseman, Ruslan and Lyudmila, Cherry liqueur. These sweets are placed in capsules or wrapped.

Sweets with cream fillings obtained from chocolate, chocolate-nut or fondant mass. It is ground by adding cocoa mass, coconut or butter, nuts, wine, vanillin, etc. .

Varieties: Truffles (chocolate mass pounded with coconut oil, wine and vanilla), Russian souvenir (consists of milk chocolate cream and cognac), Coffee aroma (made of milk chocolate cream and coffee). This group includes Strela, Red Moscow, Extra, Kolos, Krylov's Fables, etc.

Candies with roasted fillings obtained by boiling sugar-treacle syrup, crushed nut kernels or oilseeds and other flavoring substances.

Varieties: Grillage in chocolate, Grillage honey, Fantasia (with corn and butter), Amateur (with puffed corn).

Sweets with combined fillings There are two and three layers. Most often they consist of fruit and milk fudge, liqueur and fruit-marmalade mass. These include the following varieties: Raspberry (top and bottom fudge layer, medium fruity), Lakomka (two layers of milk fudge and sugar liquor), Dawn (has fondant and jelly layers), Queen of Spades (made of fudge and liqueur layer ).

Candies with caramel base made from caramel mass with filling or add nuts. These include sweets Cinderella, Chaika, etc.

Sweets stuffed with alcoholized berries, fruits in chocolate. These are Plum, Cherry, Rowan in chocolate, etc.

Filled chocolates are produced in the form of assorted, or they are part of various sets - chocolate, fondant and chocolate fondant.

Fondant sets consist of sweets with different fillings glazed with fondant, such as Theatrical, Dessert and Fondant.

The Cipollino chocolate fondant set consists of five varieties of sweets of various shapes. Glaze them with chocolate or fudge. Sets are packed in artistically designed boxes.

Still, mostly sweet products are designed for children, and it is more interesting for children to look at candy wrappers depicting animals and birds than with historical plots (which Abrikosov's candy wrappers were also famous for).

There is an intuitive design of candy packaging. For example, caramel "Lemonchiki" (confectionery factory "Rot-Front") in shape, color and intensity of the latter resembles the fruit of the same name, in the composition - citrus decoction and flavoring identical to the natural "Lemon". Logical name, yellow wrapper with green letters (yellow and green colors, combined together, evoke associations with a sour taste).

Caramel "Snowball" of the same manufacturer - white, crunches on the teeth, a wrapper in white and blue "frosty" colors with painted snowflakes. Or caramel "Dream", also mouth-front. Of course, “dream” is an abstract concept, but it is clear that the creator of the name simply keeps silent, but wanted to say: “Not candy, but a dream!”. The image of a dream candy is successfully complemented by a pink and white "girly" candy wrapper. Of the chocolates, one can recall the "Golden Domes", dome-shaped sweets in gold foil.

But, alas, “Truffle” sweets are also made in the form of a dome (or mushroom), while the first real French truffle sweets from the “ganache” creamy mass, which consisted of chocolate and cream, were made in the form of an imperfect ball - and named so precisely because of the resemblance to the most expensive mushroom - the truffle, which for a long time was considered a dish accessible only to very rich people. The hat of the truffle mushroom does not look like the hat of our Truffle sweets at all!

The adoption of amendments to the law on trademarks in 2008 led to the emergence of a number of strange, and sometimes simply curious names of sweets, as a result of which the right to use the “old” names remained only with the capital holding “United Confectioners”. All other candy producers had to either buy licenses from the United Confectioners, or stop the production of "Soviet" confectionery, or rename them. You can read about this in the article "Naming in Russian".

And now Uralkonditer produces Umelochka sweets in the wrapper of Belochka sweets, which is familiar to the eye.

The Kazan factory "Zarya" renames "Bird's Milk" into "Bird-Warbler-Zarnichka". OJSC "Primorsky Confectioner" now produces "Vasek" sweets instead of "Vasilek" sweets, and "Red Magician" instead of "Red Poppy". And “Mishka Kosolapy” performed by the Novosibirsk confectionery factory “Lyubava” turned into sweets “Brother from the North came”, moreover, on a wrapper created at one time for “Einem” by industrial artist Emmanuil Manuylov based on Ivan Shishkin’s painting “Morning in a Pine Forest” , Near brown bears now a white bear is depicted ...

Moreover, the “United Confectioners” apparently also divided the “old names” among themselves, otherwise it is difficult to explain why the “Cockerel - Golden Comb” “remained” with Krasny Oktyabr, and the Babaevsky concern (Penza confectionery factory) produces sweets of a similar recipe with a frightening pseudo-folklore name "Cockerel - Butter Head".

Confectionery factory "AtAg" (IP Yu. A. Atomyan) (Sheksna, Vologda region) amazes with the variety of packaging of sweets and the unbridled imagination of the authors of their names. For example, this enterprise produces chocolate-coated sweets with creamy filling with the addition of halva and sunflower seeds in a pretty pale yellow and brown wrapper with sunflowers on it. And these sweets are called "Light of the Soul"! The title is ambivalent to me. On the one hand, it is sunny, of course. On the other hand, still, it seems to me, should be avoided in the names of food products, i.e. objects of potential inward use, such words as "soul", "God", "Universe", etc.