The main source of inspiration for Zhanna Lanvin. Lanvin: brand history

9 October 2016, 18:23

Lanvin (Lanvin) – one of the oldest French houses High Fashion, founded by designer Jeanne Lanvin at the end of the 19th century. The pronunciation of the Lanvin brand name according to the rules of the French language is unusual for Russian perception. The ending "in" is pronounced as a middle term between "a" and "e" with a nasal "n". The name “Lanven” has become entrenched in the Russian fashion dictionary.

In addition to Zhanna, there were ten more children in the family; she was the eldest. She had to work until late in the evening, forgetting about rest. At first Zhanna was a delivery boy, then a seamstress. Since the age of 18, she has been working independently, making hats. Jeanne Lanvin always loved to dress well and dress up her daughter.

By 1889, she had saved enough money to open her own business. Jeanne bought a shop on Rue Saint-Honoré in Paris, where she began selling women's clothing.

In her spare time, she sewed outfits for her little daughter. Many people saw them and ordered copies for their children. This gave Zhanna the idea of ​​creating a separate children's line. In 1908, she launched this trend, becoming a kind of founder of a new children's fashion. Before Lanvin, clothes for children were made according to adult designs. Zhanna developed special patterns, which she used to make outfits for children.

In 1909, Jeanne Lanvin began accepting orders for sewing clothes not only for children, but also for their mothers, including the most famous women in Europe. This circumstance allowed her to join the High Fashion Syndicate, which awarded Jeanne Lanvin the official status of couturier and allowed her to open her own Fashion House. Later, Lanvin acquired its own brand name, designed by the famous Art Deco artist Paul Irib. The logo depicted a silhouette of a lady leading a girl by the hand.

A contemporary of the most prominent fashion designers of the 20th century - Paul Poiret and Coco Chanel - Jeanne Lanvin occupies a special place in the history of European costume. At the beginning of the 20th century. she dressed both conservative members of the French Academy and representatives of artistic bohemia with equal success. After 1908, Lanvin willingly supported Poiret’s reform and shared his passion for folklore and oriental motifs. She easily grasped general trends in fashion and knew well the history of art, artistic styles, and costume. At the same time, she had her own handwriting, which changed little under the influence of external circumstances. She was romantic, delicate, maybe a little conservative; I loved smooth lines, delicate colors - pale pink and lavender. She preferred thin silk embroidery with small patterns, soft, supple folds, moderate length, feminine neckline.

In 1913, flying dresses from Lanvin won the hearts of the very first fashionistas in Europe and brought their creator great success: the original design allowed women to combine outfits with any accessories. Jeanne's clothes with floral patterns and her characteristic sophistication of lines became a kind of sign of belonging to high society.

In 1920, Jeanne Lanvin expanded her label's range by opening stores dedicated to home decor, men's fashion, furs, linen. Lanvin's things enjoyed great success, and in the 20s. she opened her own stores in Madrid, Biarritz, Deauville, Cannes and Buenos Aires.

In 1923 the company acquired a dyeing plant in Nanterre. In the same year, the first sports line Lanvin Sport was released.

However, the most significant innovation of the Fashion House was Lanvin perfumes, launched in 1924 . Jeanne was inspired to create Arpège by the sounds of her daughter playing the piano. Her perfume “Agröde” (“Arpeggio”), unobtrusively sweet, went down in history along with “Chanel No. 5”, “Madame Rochas” by Marcel Roche and “Shalimar” by Jacques Guerlain.

Later, the fragrance My Sin was released, based on heliotrope and becoming one of Lanvin's most unique works.

In 1925, Jeanne Lanvin became the chairman of the Organizing Committee of the International Exhibition of Decorative Arts (Exposition Internationale des Arts Decoratifs), the one that gave its name to one of the artistic styles of the 20th century. - Art Deco. Her work was so highly appreciated that Lanvin subsequently repeatedly headed the directorates of the most prestigious international exhibitions: in 1931 in Brussels, in 1937 in Paris, in 1939 in New York and San Francisco.

Art Deco jewelry from Lanvin

Apartment of Jeanne Lanvin in Paris in Art Deco style

Jeanne Lanvin became one of the most influential designers of the 1920s and 30s, thanks to her skillful use of intricate trimmings, masterful beadwork, and decorating clothes with elements of pure and light floral shades. All this became a kind of trademark of the Fashion House and distinguished it from other brands. At that time, the clients of the Lanvin atelier were film stars, opera singers and representatives of royal families.

Tilda Swinton in a vintage Lanvin dress from the 30s

Shortly before her death, Jeanne Lanvin said: “For many years, those who have seen my collections have been trying to define Lanvin’s style. I know this is often discussed. However, I never tried to limit myself to any particular type of clothing, nor did I strive to develop a certain style. On the contrary, I worked hard to capture the mood of each new season and use my own interpretation of the events happening around me to turn another fleeting idea into something tangible.”

Jeanne Lanvin died in Paris in 1946, when she was 79 years old. After the death of Jeanne Lanvin in 1946, ownership of the company passed to her daughter, Marie-Blanche de Polignac.

Marie herself died in 1958 and since she was childless, management of the brand passed to her cousin, Yves Lanvin.

Since the mid-1960s Lanvin has been managed by Bernard Lanvin.

Lanvin's supply department was located at the brand's factory in Nanterre, where all Lanvin perfumes were produced and bottled. And the head office was in Paris on Rue de Tilsit. In 1979, Lanvin bought its share from Squibb USA and became independent from it. That same year, Lanvin launched a major advertising campaign in the United States.

In March 1989, the British bank Midland Bank acquired a stake in the Lanvin family company. In 1990, this share was resold to Orcofi, a French holding company led by the Vuitton family. In 1996, Lanvin became fully owned by the L'Oreal Group.

In 2001, the investment group Harmonie SA, led by Taiwanese media tycoon Shou-Lan Wong, acquired the Lanvin fashion house from L’Oreal.

Ms. Wong appointed Alber Elbaz as creative director of one of the oldest French brands. Since the release of his first collection for Lanvin, the designer has managed to make critics, fashion editors and celebrities fall in love with him. From his first works, Elbaz began to demonstrate his skill in creating draperies, selecting and combining fabrics of different textures in one set. Albert managed to find the right recipe for combining the impeccable execution of haute couture items with the relaxation and ease of ready-made clothes.

In 2005, the Council of Fashion Designers of America awarded Elbaz the "Best International Designer" award for his work for Lanvin.

Lanvin received unconditional international recognition when Michelle Obama was photographed in May 2009 wearing the brand's suede sneakers, decorated with lace ribbons and metallic appliqués. According to connoisseurs, this pair of shoes cost $540.

In 2010, one of the most successful collaborations took place - the collaboration between Lanvin and H&M. For the popular retailer, Alber Elbaz created a capsule collection of men's and women's clothing, shoes and accessories. The girls were offered luxurious dresses with ruffles and draperies, one-shoulder dresses, T-shirts with original prints, sheer blouses with trim, etc. All the models looked as if they had stepped off the Lanvin catwalk. The collection was available in 200 H&M stores around the world, and the day before the start of global sales, it was exclusively released to the store in Las Vegas.

In the same year, Alber Elbaz and H&M took part in the UNICEF charity project “Everything for Children”. As a result of the collaboration, a collection of eco-bags made from pure cotton was created. Proceeds from sales were donated to the UNICEF children's charity.

In 2010, Alber Elbaz released the Lanvin Blanche spring-summer 2011 collection, made entirely in white. The work was dedicated to the 100th anniversary of the creation of the first wedding dress by Jeanne Lanvin.

For men this season, Elbaz offered tight trousers, shirts, several original and classic jacket models (fitted jackets, jackets imitating wood texture, casual cropped models, etc.).

In 2011, Alber Elbaz created the fall-winter 2011/2012 men's collection for Lanvin. Its main character was a modern dandy. The collection includes elegant coats, classic trousers and shirts and, most importantly, Elbaz’s famous bow ties.

After his triumph at Lanvin, Elbaz received lucrative offers. The largest luxury holding LVMH invited him to both Givenchy and Dior. Elbaz refused.

“In such a situation it is much more difficult to say no than yes. I turned down a job at Dior because it wasn't time yet. For now Lanvin needs me. Here I decide for myself what to do. I’m not sure I could feel as free in another house.”

Alber Elbaz

In 2012, Alber Elbaz celebrated 10 years in office creative director Lanvin. The book “Alber Elbaz, Lanvin” was published especially in honor of the anniversary.

In honor of the anniversary, Elbaz also created a capsule collection of shoes and accessories. Each set, called “Les Dessins d’Albers,” included shoes, a bag and jewelry. The peculiarity of the collection was that all the items successfully complemented each other and were based on the recognizable style of Alber Elbaz.

In 2014, in honor of Lanvin's 125th anniversary, Alber Elbaz released the book Lanvin: I Love You. In the publication, Elbaz confessed his love for the Fashion House and told the story of the design of Lanvin windows and retail spaces.

In 2014, at the 72nd Golden Globe Awards 2015, Emma Stone appeared in an elegant suit designed by Alber Elbaz. The set consisted of trousers and a strapless top, and the waist was decorated with a luxurious belt resembling a train.

In 2015, at Paris Fashion Week, Alber Elbaz presented the Lanvin fall-winter 2015/2016 collection. The work was inspired by the style of the 1970s. and included discreet outfits in noble tones. The collection included long I-line dresses, laconic capes, and luxurious suede sets. The products were complemented with fur and decorated with appliqués.

Today, Lanvin brand boutiques are located in Amman, Ankara, Athens, Beverly Hills and Bal Harbour, Beirut, Bologna, Casablanca, Doha, Dubai, Ekterinburg, Geneva, Hong Kong, Jakarta, Jeddah, Kaohsiung, Kuala Lumpur, Las Vegas, London, Moscow, Milan, Monte Carlo, New York, Paris, Rome, Samara, St. Tropez, Salmiya, Shanghai, Singapore, Taipei, Tokyo, Toronto, Warsaw, etc.

Lanvin boutique in Las Vegas includes only the collection men's clothing, and the boutique in Bal Harbor is only for women. These stores were the first in the United States. In July 2010, a Lanvin boutique also opened in New York, on Madison Avenue. Lanvin's largest wholesale customer is the famous department store Barneys in New York. . One of the brand's boutiques opened in April 2011 in New Delhi. total area store in Beverly Hills with an underground VIP entrance is 560 square meters. In 2012, the seventh US boutique opened in Chicago.

In October 2015, it was announced that Alber Elbaz had left his post as head of Lanvin. In March 2016, Buhra Jarrar was appointed creative director of the brand (below are some looks from the latest collection she created).

Directors and officers of Lanvin

1946–1950: Marie-Blanche de Polignac (owner and director);

1942–1950: Jean-Gamon Lanvin, cousin of Marie-Blanche Lanvin (CEO);

1950–1955: Daniel Gorin (CEO);

1959: Yves Lanvin (owner), Madame Yves Lanvin (president);

1989–1990: Leon Bressler (Chairman);

1990–1993: Michel Pietrini (Chairman);

1993–1995: Luke Armand (Chairman);

1995–2001: Gerald Azaria (Chairman);

2001–2004: Jacques Levy (CEO).

Designers

1909-1946: Jeanne Marie Lanvin (chief designer);

1946–1958: Marie-Blanche de Polignac (CEO and designer);

1950–1963: Antonio Canovas Castillo del Rey (women's collections) (pictured below);

1960–1980: Bernard Deveau (hats, scarves, Haute Couture, women's line “Diffusions”) (design examples in the photo below)

1964–1984: Jules-François Krahai (Haute Couture collections and “Boutique de Luxe” line);

1972: Christian Benoit (men's Ready-to-Wear collection);

1976–1991: Patrick Lavoie (men's Ready-to-Wear collections);

1981–1989: Meryl Lanvin (Ready-to-Wear collections, Haute Couture collection in 1985 and women's Boutique collections);

1989–1990: Robert Nelissen (women's Ready-to-Wear collections);

1990–1992: Claude Montana (five Haute Couture collections)

1990–1992: Eric Berger (women's Ready-to-Wear collections);

1992–2001: Dominic Morlotti (women's and men's Ready-to-Wear collections)

1996–1998: Osimar Versolato (women's Ready-to-Wear collections)

1998–2001: Christina Ortiz (women's Ready-to-Wear collections)

From 2001 to 2015: Alber Elbaz (creative director of all directions);

From 2003 to 2006: Martin Krutzki, (designer of the men's ready-to-wear collection)

From 2005 to present: Lukas Ossendrijver (men's Ready-to-Wear collections).

From 2016 to present: Buhra Jarrar (Creative Director)

Jeanne-Marie Lanvin (French Jeanne-Marie Lanvin, born January 1, 1867 in Paris, France) - French artist - .

Biography and career

Born in Paris in 1867 in a poor, respectable family. Since childhood, Zhanna loved to dress up dolls, and she did it better than all her peers. The dresses that she sewed herself were exact copies of real women's dresses. Soon her mother allowed her to sew clothes for her younger sisters and brothers.

When Zhanna was 13 years old, she went to work in a hat shop. to help the family. The girl had to deliver purchases; she had to walk all over the city with huge boxes from morning to evening. Two years later, Jeanne entered the prestigious atelier of Madame Felix. It was a great success: she became a junior seamstress. After some time, she again changes her place of work and ends up in Talbot's studio. There, Zhanna demonstrated her extremely refined taste, thanks to which the management paid attention to her. A talented girl is sent to Spain to study the art of sewing.

How surprised all the friends and acquaintances were when 23-year-old Lanvin suddenly opened her hat shop on the rue Faubourg Saint-Honoré! The girl again wanted to help her family, which was very poor and very large - besides Zhanna there were nine more children. I had to work hard, day and night. Without even expecting it, Lanvin became famous throughout Paris. Her hats were incredibly beautiful, and noble ladies lined up for them. Soon Zhanna made acquaintances in high society.

In 1896, thanks to her connections, a girl from a poor family marries an Italian aristocrat, Count Henri-Jean Emilio di Pietro. The marriage did not last: after 7 years the couple divorced, and Zhanna was left alone with her little daughter Marie-Blanche Margaret. Lanvin decided to devote herself to raising the girl.

As in her distant childhood, Zhanna began to design and sew beautiful clothes for her daughter. These were very elegant, original, comfortable and practical things. They attracted the attention of many wealthy Parisians, who began to order copies of these outfits from Jeanne for their daughters. 5 years passed, and Zhanna presented her first collection of children's clothing, and then the first Lanvin appeared in Paris. Soon the fashion designer began creating women's clothing.

In 1907, Zhanna married again. Her new husband, journalist Xavier Mele, is teaching her to travel. They give the development and improvement of the Lanvin style a new round. From her trips she brought back many new ideas and samples of materials, creating a whole “library of fabrics” at home. As a result, the Blue Lanvin and Green Velázquez collections were born. Jeanne was inspired to create the first by the work of the Italian artist Fra Angelico.

In 1909, Jeanne Lanvin joined the (Syndicat de la Couture) and received official status. Lanvin wanted to make beautiful clothes for the whole family. At that time, Jeanne's dresses became very popular. Made from soft flowing fabrics in pastel colors, they existed as if out of fashion, reminiscent of antique robes.

Xavier Mele receives the post of consul in the city of Manchester, leaves his family and leaves for England. Jeanne Lanvin again switches to creativity and introduces new elements into her collections, while she manages to remain true to her style. This is how oriental motifs came into her clothes. During the First World War, beautiful dresses appeared, decorated with gold embroidery, with wide frills. They were called "military". Zhanna was the first to introduce practical and comfortable shirt dresses into fashion, and also began to use “Russian style” trimmings with fur and embroidery in dress styles.

By 1920, the Lanvin “fashion empire” included stores selling children's, women's, and men's clothing.. By the way, Jeanne Lanvin created her first men's suit specifically for the famous playwright Edmond Rostand. Since then, Lanvin men's clothing has been the standard of classic fashion. In addition, the brand's assortment now includes furs, lingerie and home decor.

In 1923 there was a village Troena has its own paint shop. In 1924, the company began creating perfume. This is how Lanvin Parfums SA appeared, which released the Lanvin Arpege fragrance. He became a symbol of Jeanne's maternal love for her daughter. By the way, at the same time a new logo for Lanvin appeared: a logo appeared on a bottle of perfume - a lady leading a girl by the hand. It was a “portrait” of Jeanne herself with her daughter Margaret, created by the famous artist Paul Iribe. A little later, Lanvin released the My Sin perfume based on valerian. To this day, it is one of the most unique scents ever created by man.

In the 1920s, the House of Lanvin was famous for its long, romantic dresses with full skirts, and in the 1930s - silk suits with wide ones in the style of Marlene Dietrich. In the mid-20s, Jeanne Lanvin became chairman of the Organizing Committee of the International Exhibition of Decorative Arts. She then headed the directorate of exhibitions in Brussels (in 1931), New York and San Francisco (in 1939).

With the outbreak of World War II, the House of Lanvin changed its style again. Now the images were imbued with laconicism and severity, and at the same time they still contained tenderness and femininity.

Decline period

Jeanne Lanvin died in Paris in 1946, when she was 79 years old.. Her daughter, Countess Polignac, continued her mother's work. She was the director of the company until 1958, until her of death. Marie-Blanche had no children, and her cousin Yves Lanvin took over the leadership. It was then that the gradual fading of the famous began.

In March 1989, the British Midland Bank bought the entire package of assets from the Lanvin family, and in February 1990 it got rid of the unprofitable enterprise and resold it to the French holding Orcofi, owned by the Vuitton family.

In 1994, 50% of Lanvin shares were transferred to the cosmetics company L’Oreal, and in 1996 the remaining assets were transferred to it. It was at this time that Lanvin leaders began to change each other frequently. The brand is frantically looking for a way out of the protracted crisis.

In August 2001, Taiwanese media tycoon Shaw-Lan Wong, who heads the group of investors Harmonie S.A., became the director of Lanvin. Israeli designer Alber Elbaz became the artistic director of all departments of the company. In 2006 he creates new collection, in which the light blue forget-me-not color scheme predominates. These are Jeanne Lanvin's favorite shades. Under the leadership of Elbaz, the House of Lanvin began to regain its former reputation.

In May 2009 The brand unexpectedly attracted the attention of the press: First Lady of the United States, appeared at a charity reception in suede Lanvin. And on December 4 of the same year, a Lanvin boutique opened in Ball Harbor, Florida.

Awards and achievements

Jeanne Lanvin is a Knight and Officer of the Legion of Honor.

Today Lanvin has boutiques in Ball Harbour, Paris, Osaka, London, Los Angeles, Casablanca, Moscow, Yekaterinburg, Samara, Seoul, Geneva, Tokyo, Hong Kong and Antwerp.

Lanvin is a famous fashion house created by an extremely talented and energetic Parisian “from the bottom”, who began her career at the age of 16 and already at the age of 22 became the owner of her own hat salon.

In fact, according to the rules of transliteration from French, “Lanvin” should be read as “ Lanvin" However, the Anglophile transcription of “Lanvin” has already become generally accepted among us - we will use it further to name the manufacturer, and we will leave “Lanvin” for its founding mother Jeanne - this wonderful woman deserved to have at least her immediate surname spelled correctly.

So, Jeanne Lanvin She started with elegant women's hats and, from the influx of clients, she quickly became convinced that with her taste, ingenuity and hard work, it was not worth stopping there.

The last thing she wanted was to amaze and shock someone - no, her desire was to see her clients as elegant and aristocratic, with the advantages of their figure emphasized, and not at all their outfit.

And she also had a charming daughter named Margarita, to whom her mother tried to give everything that she herself was deprived of in childhood. And why does a lovely girl need to be stuffed into prim and uncomfortable costumes copied from adults? No, Madame Lanvin categorically disagreed with this - and thus became the discoverer of the children's and teenage fashion.

Clients looked at Margarita, wonderfully trimmed by her mother, ordered similar dresses for their daughters and... noted all sorts of highlights and details that they would like to see not only in their daughters’ dresses, but also in their own.

The word “democratization” hardly occurred to Jeanne Lanvin in relation to what she was doing with women’s clothing. Sophistication - yes, stylishness and romance - yes, convenience - yes, but nothing else was in mind. And yet, it happened - our own fashion house, in which not only Parisians were eager to dress socialites, out of habit, ready to walk to the line and endure for the sake of beauty, but also feminist-minded bohemians, and film stars who were not at all comfortable with toeing the line.

In 1922, Lanvin acquired an emblem. Decorative artist Paul Irib made several drawings where, in the art deco style, he depicted Jeanne and Margarita gently playing in their signature hats - Jeanne chose one of these drawings for the logo.

In 1925 Lanvin released its first perfume My Sin- clearly with an eye on the American market, where they sold really well. By the way, this perfume was created by the Russian emigrant Marie Zed, but she did not collaborate with Zhanna anymore, and major success I didn’t come to Lanvin with her.

Classic Lanvin

- a famous fragrance created in 1927 and brought world success to Lanvin perfumers. Jeanne Lanvin dedicated the perfume to her now adult daughter Margarita, who herself gave the name to this wonderful floral-aldehyde scent, revealing its notes one after another, like a musical arpeggio.

After 85 years, Arpege remains business card Lanvin, to which the fashion house periodically returns as the dominant feature of its creative searches.

Thus, in the summer of 2013, an exquisite enamel evening bag on a bracelet, dedicated to this fragrance and made in its black and gold tones, was presented to the public.

Initially, Arpege was made from natural ingredients, and modern products in this sense differ significantly from it. However, perfumers managed to preserve the beauty of the shimmer of the classic arpeggio in the current difficult conditions of the struggle for the triumph of chemistry and universal unification. Main notes of the aroma: aldehydes, ylang-ylang, amber, peach, coriander, geranium, vetiver, iris, lily of the valley, jasmine.

Eclat d'Arpège– a modernized version of Arpege, released in 2002. In terms of richness of colors, Eclat d'Arpège is somewhat inferior to its ancestor, but the nobility, tenderness and versatility of the new fragrance made it very popular. And not only among the young girls for whom it was intended, but also among adult ladies who appreciate the calm nobility of Lanvin perfumes.

Main notes of the aroma: lilac, peony, tea leaf, peach blossom, musk. Almost every year a new limited edition of the next version of Eclat d’Arpège is made; Of these, the most successful are the floral (2005) and the more tart-citrus Eclat d'Arpege Limited Edition (2009).

A little earlier, in 2000, a revolutionary one for Lanvin was released Oxygene. It was presented as a floral-aquatic, but the peppery note initially gives the aroma a bright sparkle, and it opens with the milky-floral tenderness of iris and gardenia. Not all lanvin lovers understood such an original idea.

But Oxygène provided Lanvin with an influx of new enthusiastic admirers of non-standard ideas and... to their great regret, a few years later, for some unknown reason, it was discontinued, so it is now quite difficult to find it. Main notes of the aroma: white pepper, iris, milk, gardenia, musk, bergamot.

A male version appeared in 2001 Oxygène Homme. The majority - both male consumers and lovers of “stealing a little from a guy” - agreed that this pine-resinous-forest aroma is excellent, but does not at all live up to its name and description, because there is nothing aromatic-oxygen in it.

In general, Lanvin has been producing men's perfumes since 1964, when the legendary chypre Monsieur, dividing men into their ardent supporters and ardent opponents, which is not at all typical for this brand. This is how Lanvin’s first combat men’s “pancake” turned out – this experience was taken into account and was never repeated. Classicism and consistency have become a symbol of Lanvin men's fragrances. The most recognized of them are Lanvin L'Homme(1997) and Arpege Pour Homme(2005 year)

New products from Lanvin

In honor of the founder of the perfume house, a fragrance was released in 2008. Such a decision would probably seem strange to Jeanne Lanvin herself - naming her name is not at all a classic, modern youth fruity-floral scent.

But one quality of all Lanvin perfumes is undoubtedly inherent in these perfumes: unobtrusiveness and restraint. They may not be very impressive, you may not like them very much the first time, but they will definitely not cause rejection either among young berry-and-fruit lovers or sophisticated connoisseurs of luxurious flower bouquets.

Main aroma notes: raspberry, blackberry, peony, pear, citrus, freesia, rose, musk.

The 2012 variation became more “adult” and richer Jeanne Lanvin Couture. The berry-raspberry-currant beginning is also present there, but it is effectively complemented by cedar, magnolia and enhanced musk. Unlike the classic “Jeanne,” Jeanne Lanvin Couture is more suitable for cool weather than hot summer. Main notes of the aroma: raspberry, violet leaves, white cedar, peony, musk, magnolia.

Marry Me is a floral-fruity fragrance launched in 2010. Despite the cheeky girly name and packaging, this is a decent Lanvin. There is nothing simple or overtly provocative in Marry Me. The aroma is harmonious, moderately romantic, positive and suitable for a woman of any age as a daytime scent. Main notes of the aroma: jasmine, peach, orange, freesia, rose, musk. 2012 edition Marry Me! Love Edition fruitier and, by all accounts, remarkably long-lasting.

Zhanna Lanvin always loved to dress well and dress her children. In 1889, she saved enough money and bought a shop on Rue Saint-Honoré in Paris, where she sold clothes for women. In her free time from work, she sews these for her little daughter. beautiful outfits that many people, paying attention to them, begin to order copies from Zhanna for their children. All this gave Zhanna the idea of ​​creating a separate line for children, which she did in 1908, becoming a kind of founder of a new children's fashion. Before her, children's clothing was sewn according to adult prototypes, but Zhanna develops special patterns from which she makes clothes for children.

In 1909, the milliner began accepting orders for sewing clothes not only for children, but also for their mothers, including the most famous women in Europe, who were clients of Jeanne’s boutique. This circumstance allows her to join the High Fashion Syndicate, which gives her the official status of couturier and allows her to open her own Fashion House. Later, Lanvin had its own signature logo, designed by the famous Art Deco artist Paul Irib and representing the silhouette of a lady leading a girl by the hand.

In 1913, flying dresses from Lanvin won the hearts of all the very first fashionistas in Europe and brought great success to their creator: their ankle length and original design allowed women to combine outfits with any accessories. Jeanne's clothes, with their characteristic floral patterns and refined lines, become a kind of sign of belonging to high society.

In 1920, Lanvin expanded the range of his label, opening stores dedicated to home decor, men's fashion, furs, and linen.

Since 1923, the company has become the owner of a dyeing plant in Nanterre. In the same year, the first sports line Lanvin Sport was released. However, the most significant innovation of the Fashion House was the Lanvin perfume line, launched in 1924, as well as the presentation of the Arpège fragrance, the creation of which Jeanne was inspired by the sounds of her daughter playing the piano. A little later, the fragrance “My Sin” was released, based on heliotrope and becoming one of Lanvin’s most unique works.

What made Lanvin one of the most influential designers of the 1920s and 1930s was his skillful use of intricate trimmings, masterful beadwork, and decorating clothing with clean, light florals. All this became a kind of trademark of the brand and distinguished it from other Fashion Houses. Already at that time, the clients of the Lanvin studio were film stars, opera singers and representatives of royal families.

In 1946, after the death of Jeanne Lanvin, ownership of the company passed to her daughter, Marie-Blanche de Polignac. Marie herself died in 1958 and, since she was childless, management of the brand passed into the hands of her cousin, Yves Lanvin. In March 1989, the British bank Midland Bank acquired a stake in the company. In 1990, this share was resold to Orcofi, a French holding company led by the Vuitton family. In 1996, Lanvin became fully owned by the L'Oreal Group.

In August 2001, the Lanvin Fashion House, one of the oldest in Europe, was taken under the patronage of the investor group Harmonie SA, led by Mrs. Shou-Lan Wong, a media tycoon from Taiwan. In October 2001, Alber Elbaz was appointed artistic director of all areas of the Lanvin Fashion House, including the interior design department. In 2006 he presented new packaging for the Fashion House's products, which depicted forget-me-not flowers in Jeanne Lanvin's favorite shade, allegedly seen by her in ancient frescoes.

Lanvin gained international recognition when Michelle Obama was photographed wearing the brand's suede sneakers, adorned with lace ribbons and metallic appliqués, in May 2009. According to connoisseurs, this pair of shoes cost $540. On December 4, 2009, the first Lanvin boutique opened in the United States, located in one of the ports of Florida.

On September 2, 2010, it was announced that the Lanvin Fashion House had begun collaborating with the famous brand of affordable clothing H&M, as well as the imminent release of their joint winter collection. It was presented to the public on November 4 and went on sale on November 20, 2010. The collection was available in 200 H&M stores around the world, and the day before the start of global sales, it was exclusively released to the store in Las Vegas.

(Lanvin) is one of the oldest French Haute Couture houses, founded by Jeanne Lanvin at the end of the 19th century.

Pronunciation of the name Lanvin

The pronunciation of the Lanvin brand name according to the rules of the French language is unusual for Russian perception. The ending "in" is pronounced as a middle term between "a" and "e" with a nasal "n". The name “Lanven” has become entrenched in the Russian fashion dictionary.

Lanvin brand history

Jeanne Lanvin always loved to dress well and dress up her children. By 1889, she had saved enough money to open her own business. Jeanne bought a shop on Rue Saint-Honoré in Paris, where she began selling women's clothing. In her spare time, she sewed outfits for her little daughter. Many people saw them and ordered copies for their children. This gave Zhanna the idea of ​​creating a separate children's line. In 1908, she launched this trend, becoming a kind of founder of a new children's fashion. Before Lanvin, clothes for children were made according to adult designs. Zhanna developed special patterns, which she used to make outfits for children.

In 1909, Jeanne Lanvin began accepting orders for sewing clothes not only for children, but also for their mothers, including the most famous women in Europe. This circumstance allowed her to join, which gave Jeanne Lanvin official status and allowed her to open her own Fashion House. Later, Lanvin acquired its own brand name, designed by the famous artist of the era, Paul Iribe. The logo depicted a silhouette of a lady leading a girl by the hand.

In 1913, flying dresses from Lanvin won the hearts of the very first fashionistas in Europe and brought their creator great success: their ankle length and original design allowed women to combine outfits with any outfit. Jeanne's clothes with floral patterns and her characteristic sophistication of lines became a kind of sign of belonging to high society.

In 1920, Jeanne Lanvin expanded her label's range by opening stores dedicated to home decor, men's fashion, furs, and linen.

In 1923 the company acquired a dyeing plant in Nanterre. The first Lanvin Sport was released that same year. However, the most significant innovation of the Fashion House was Lanvin perfumes launched in 1924. Jeanne was inspired to create Arpège by the sounds of her daughter playing the piano. Later, the fragrance My Sin was released, based on heliotrope and becoming one of Lanvin's most unique works.

Jeanne Lanvin became one of the most influential designers of the 1920s and 30s, thanks to her skillful use of intricate trimmings, masterful beadwork, and decorating clothes with elements of pure and light floral shades. All this became a kind of trademark of the Fashion House and distinguished it from other brands. At that time, the clients of the Lanvin atelier were film stars, opera singers and representatives of royal families.

After the death of Jeanne Lanvin in 1946, ownership of the company passed to her daughter, Marie-Blanche de Polignac. Marie herself died in 1958 and since she was childless, management passed to her cousin, Yves Lanvin. In March 1989, the British bank Midland Bank acquired a stake in the company. In 1990, this share was resold to Orcofi, a French holding company led by the Vuitton family. In 1996, Lanvin became fully owned by the L'Oreal Group.

In August 2001, the Lanvin Fashion House, one of the oldest in Europe, was taken under the patronage of the investor group Harmonie SA, led by Mrs. Shaw-Lan Wang, a media tycoon from Taiwan. In October 2001, he was appointed artistic director of all areas of the Lanvin Fashion House, including the interior design department. In 2006, he introduced new packaging for the fashion house's products. It depicted forget-me-not flowers of Jeanne Lanvin's favorite shade, allegedly seen by her in ancient frescoes.

The house of Lanvin received unconditional international recognition when in May 2009 (Michelle Obama) was photographed wearing suede brand, decorated with lace ribbons and metal appliqués. According to connoisseurs, this pair cost $540. On December 4, 2009, the first Lanvin in the United States opened in one of the ports of Florida.

Lanvin for H&M

On September 2, 2010, it was announced that the Lanvin Fashion House had begun collaborating with the famous brand of affordable clothing, as well as the imminent release of their joint winter collection. It was presented to the public on November 4 and went on sale on November 20, 2010. The collection was available in 200 H&M stores around the world, and the day before the start of global sales, it was exclusively released to the store in Las Vegas.

Sales location

Today, Lanvin brand boutiques are located in Amman, Ankara, Athens, Beverly Hills and Bal Harbour, Beirut, Bologna, Casablanca, Doha, Dubai, Ekterinburg, Geneva, Hong Kong, Jakarta, Jeddah, Kaohsiung, Kuala Lumpur, Las Vegas, London, Moscow, Milan, Monte Carlo, New York, Paris, Rome, Samara, St. Tropez, Salmia, Shanghai, Singapore, Taipei, Tokyo, Toronto, Warsaw, etc. The Lanvin boutique in Las Vegas includes only a collection of men's clothing, and the boutique in Bal Harbor - only women's clothing. These stores were the first in the United States. In July 2010, a Lanvin boutique also opened in New York, on Madison Avenue. Lanvin's largest wholesale customer is the famous department store Barneys in New York. One of the brand's boutiques opened in April 2011 in New Delhi. The total area of ​​the store in Beverly Hills with an underground VIP entrance is 560 square meters. In 2012, the seventh US boutique opened in Chicago.

In October 2015, it was announced that Alber Elbaz had left his post as head of Lanvin. In March 2016, she was approved as the creative director of the brand.

Directors and officers of Lanvin after the death of Jeanne Lanvin

1946–1950: Marie-Blanche de Polignac (owner and director);

1942–1950: Jean-Gamon Lanvin, cousin of Marie-Blanche Lanvin (CEO);

1950–1955: Daniel Gorin (CEO);

1959: Yves Lanvin (owner), Madame Yves Lanvin (president);

1989–1990: Leon Bressler (Chairman);

1990–1993: Michel Pietrini (Chairman);

1993–1995: Luke Armand (Chairman);

1995–2001: Gerald Azaria (Chairman);

2001–2004: Jacques Levy (CEO);

Designers

1909-1946: Jeanne Marie Lanvin (chief designer);

1946–1958: Marie-Blanche de Polignac (CEO and designer);

1950–1963: Antonio Canovas Castillo del Rey (women's collections);

1960–1980: Bernard Deveau (hats, scarves, Haute Couture, women's line “Diffusions”);

1964–1984: Jules-François Krahai (Haute Couture collections and “Boutique de Luxe” line);

1972: Christian Benoit (men's Ready-to-Wear collection);

1976–1991: Patrick Lavoie (men's Ready-to-Wear collections);

1981–1989: Meryl Lanvin (Ready-to-Wear collections, Haute Couture collection in 1985 and women's Boutique collections);

1989–1990: Robert Nelissen (women's Ready-to-Wear collections);

1990–1992: Claude Montana (five Haute Couture collections);

From 2016 to 2017:(creative director)

From 2017 to present: Olivier Lapidus