Women's fashion at the beginning of the 20th century. Children's fashion. Originals. Photo

There is no such designer who would never quote his predecessors. To shift the well-forgotten old to new way- a favorite technique of Jeremy Scott, and Karl Lagerfeld, and Nicolas Ghesquière. In order to guess the allusions of the couturier at a glance at the silhouette and cut, it is worth understanding the history of fashion of the last century.

1910s: PARIS DICTS A NEW STYLE - ART DECO

The Belle Epoque (translated from French as "beautiful era") with a characteristic "hourglass" silhouette is being replaced by art deco. The new canon of beauty - natural, unrestricted forms female body. Europe dresses up in exotic outfits, inspired by the ballet "Scheherazade" presented by Diaghilev as part of the "Russian Seasons" in Paris.

fashion designer: Paul Poiret is a fashion reformer, it was he who freed women from corsets and bustles, offering loose tunic dresses in the ancient Greek style, as well as capes, montos and harem pants inspired by the East. Poiret introduced exoticism and orientalism into fashion, cultivating luxury and abundance in clothing: expensive fabrics and a mass of decor are signs of his creations.

Styles: high-waisted dress, skirt narrowed to the bottom, skirt-trousers, harem pants, kimono cape, sari dress, turban, pouch bag.

Fabrics and decor: brocade, silk, velvet, taffeta, oriental ornaments, embroidery with gold threads, precious stones, batik.

Style Icons: Isadora Duncan made Poiret's loose-fitting tunic famous all over the world by appearing on stage in a translucent outfit - an unheard of audacity. Another fashion icon of the era - Ida Rubinstein, the star of the ballet "Scheherazade" - did not leave the image of an oriental beauty even outside the stage, choosing silk kimonos for every day.

1920s: EMANCIPATION AND JAZZ

An emancipated woman drives a car, writes novels, smokes, and famously dances the Charleston in a comfortable straight dress with a low waist - a symbol of the era. The modest elegance of Coco Chanel coexists with the excesses of the Jazz Age: feathers, boas and fringes. The garcon style (translated from French as "boy") coexisted with Art Deco, and is still popular.

fashion designer: Coco Chanel dressed women in men's clothes and proved that a little black dress, complemented by a string of pearls, is an evening option no worse than a beaded outfit. Jeanne Lanvin was responsible for a more feminine fashion direction.

Styles: cylinder dress, fur coat, jacket, cardigan, loose canvas trousers, pajama set for the beach, cloche hat, headbands and headbands with rich decorations.

Fabrics and decor: lace, silk, velvet, wool, boucle, jersey; basic colors - black, white, gray, cream, beige; pearl jewelry, a minimum of decor - for Chanel, a maximum - for the rest (embroidery, feathers, bows, glass beads).

Style Icons: Silent film actress and dancer Louise Brooks became famous not only for her freedom of morals, but also for her love of cloche hats. Tennis player Suzanne Lenglet introduced the fashion for women's sportswear.

1930s: THE COLD SENSITIVITY OF HOLLYWOOD

The new era resolutely refuses the androgynous style of the dress, which hides sensual curves. Fashion designers proclaim another silhouette - an accentuated waist, from which a flowing long skirt goes. Following the athletes, the girls begin to wear knitwear. The luxurious decor of the past decade is forgotten - the Great Depression and the feeling of an imminent war set completely different moods.

fashion designer: Elsa Schiaparelli invents a sweater dress, a printed jumper, for the first time using viscose and a zipper. She is the first fashion provocateur and surrealist. What is worth at least a dress with lobster and parsley or a hat in the form of a shoe!

Styles: floor-length dress with an accentuated waistline, sweater dress, jumper, pleated tennis skirts, polo dresses, sweatpants, elbow-length silk gloves, trains, the first bathing suits.

Fabrics and decor: tulle, silk, velvet, wool, knitwear; noble saturated and pastel colors - dark blue, burgundy, pearl; lace trim.

Style Icons: Women cold beauty, Hollywood stars - Marlene Dietrich and Greta Garbo, beckoning from the screens with perfection and sophistication.

1940s: War time dictates his own rules

The war begins, and the girls are forced to abandon luxurious complex outfits. Military-style clothing appears - women's items sewn from the same fabrics as the uniform of the military. While fashion in Europe is constrained by the restrictions of the Second World War, the United States creates its own haute couture.

fashion designer: The main "trendsetter" of the decade is the shortage of fabrics, buttons, and decorative elements. It is he who determines the innovations in the women's wardrobe: shortens the length of the skirt, prohibits lush frills due to the high consumption of fabric, deprives stockings and hairpins, and girls have to wear hats and scarves to hide untidy hair.

Styles: fitted jacket with patched shoulders, double-breasted coat, pencil skirt, blouse with puffed sleeves, shirt-cut dress with an emphasis on the waist, dress in a marine style, hat with a veil, belt, brooches, beads.

Fabrics: dark green, khaki, brown, grey, dark grey, black, sky blue, white, light yellow, red; wool, cotton, flannel; plaid, polka dot print.

Style Icons: America's sex symbol, Hollywood actress Rita Hayworth and pin-up models Betty Grable and Bettie Page. Images of beauties are so fond of American soldiers that they repeated them even on airplanes.

1950s: Rise of Parisian fashion and new femininity

Paris returns the title of fashion capital. New look - a new look for a woman, proposed by Christian Dior, is gaining popularity. During the war years, everyone was too tired of hardship! Girls strive to look as feminine as possible and spend a lot of time and money on toilets.

Fashion Designers: Christian Dior generously spends meters of fabric on one full skirt with a high waist (an outrageous and delightful luxury!) And again drags women into corsets. Cristobal Balenciaga takes a different path and prefers a straight silhouette and architectural experiments with it to Dior's "buds" and " hourglass". Coco Chanel returns to the world of fashion and presents a tweed jacket with a skirt, and Hubert Givenchy creates elegant, aristocratic outfits for his muse Audrey Hepburn.

Styles: floor-length bustier dress, flared pleated skirt, short narrow-waisted jacket, A-line coat with three-quarter sleeves, gloves, small hat, clutch bag, pointed-toe shoes, pearls, necklaces.

Fabrics and decor: velor, flannel, wool, silk, satin, suede; embroidered flowers, lace, small flower pattern, horizontal stripe.

Style Icons: Marilyn Monroe, Grace Kelly, Sophia Loren, Elizabeth Taylor and Audrey Hepburn dictate fashion from the screens, demonstrating latest models the most popular designers.

1960s: Fashion and art riot and sexual revolution

Freedom of morals - a fashionable anthem of the era! A miniskirt, jeans, a trouser suit, a-line dresses and an A-line coat appear in the women's wardrobe. fashion designers following contemporary artists with might and main experiment and create clothes from vinyl and synthetic materials.

Fashion Designers: English designer Mary Quant gave the world a miniskirt. André Courrège and Yves Saint Laurent almost simultaneously presented a short A-line dress, which became an absolute hit. In addition to haute couture couturiers start creating pret-a-porter collections.

Styles: miniskirt, high-waisted trousers, jeans, a-line dress, round collar coat, peasant-style shirt, sundress, knee-high boots, shoulder bag, wide-brimmed hats.

Fabrics and decor: cotton, denim, knitwear, wool, viscose, stripes, checks, polka dots, small patterns; strings, bows, collars, lace trim.

Style Icons: Brigitte Bardot made the sensual look ultra-fashionable: her tousled bouffant hairstyle and bright black arrows were copied everywhere. Jacqueline Kennedy reconciled trends and timeless classics in her stylish looks and served as a model of elegance for thousands of women from all over the world.

1970s: Youth subcultures choose their heroes

The denim boom is taking over the world: blue and blue, ripped and frayed denim are at the peak of popularity. Following the growing hippie movement, couturiers are turning to folklore and ethnicity. Unisex style is gaining ground - men and women dress in the same, simple and comfortable clothes. Actual music dictates its own dress code - this is how the disco style appears. Outrageous punk - the style of rebellious youth - was adopted by Vivienne Westwood. New fashion centers are emerging - for example, in the first Milan Fashion Week, Giorgio Armani, Gianni Versace and the Missoni family presented their collections.

fashion designer: Yves Saint Laurent gave fashion a women's tuxedo, sheer blouse, safari style, abstract prints, African motifs and much more. "Japanese in Paris" Kenzo Takada acted as an apologist for Asian sensuality and street style. Sonia Rykiel made a sweater dress from thin jersey her calling card, and Oscar de la Renta opened a name brand in New York.

Styles: turtlenecks, shirts, jeans, flared trousers, sundresses, knitted sweaters, cardigans, hats, ponchos, canvas bags, baubles, overalls.

Fabrics and decor: linen, cotton, wool, silk, denim, bright colors, colorful ornaments, embroidery, oriental and floral patterns, beading.

Style Icons: Jane Birkin shocked the audience with revealing outfits, for example, a mesh dress worn over a naked body. Model Lauren Hutton demonstrated how to dress in safari style in Everyday life, and Jerry Hall was a fan of the disco style and advised adding glamor to any look.

1980s: The era of strong women

Business lady is the new ideal of the era. Designers come up with a whole wardrobe of an independent and successful woman. And then they go further, presenting provocatively sexy outfits that prove what power the so-called weaker sex has over men.

fashion designer: Karl Lagerfeld becomes creative director Chanel in 1983 and launches the Maison's first ready-to-wear line. Japanese designers Yohji Yamamoto and Rei Kawakubo are declaring themselves a completely new trend in fashion - deconstructivism, which transforms and breaks the usual silhouettes of clothes.

Styles: classic trousers with arrows, jackets and tuxedos with patched shoulders, sheath dresses, dresses and sweaters with sleeves" bat", leather jackets and raincoats, leggings, bustier tops, mini and midi leather, platform shoes, over the knee boots.

Fabrics and decor: leather, mohair, velor, velveteen, suede, silk, satin, viscose; rich and neon shades, animal prints, vertical stripes.

Style Icons: Grace Jones, who did not change the boyish short haircut and leather outfits. Madonna and her aggressively sexy image.

1990s: Minimalism, theatricality and street style

The fashion world is divided into two camps. The first defends the principles of minimalism, which entered the industry with the Jil Sander collection. The second - enthusiastically follows the crazy experiments of Alexander McQueen and Jean-Paul Gaultier and supports their couture frenzy. The mass market is spreading all over the world, even penetrating into the USSR - already disintegrated, but still closed. Sports style, grunge and punk are relevant for young people around the world.

Fashion Designers: Marc Jacobs shows a grunge collection at Fashion Week on behalf of the brand Perry Ellis. John Galliano shocks critics with his theatrical shows. Calvin Klein brings androgyny back into fashion.

Styles: t-shirts, pullovers, denim jackets, low-waisted jeans, denim skirts, sundresses with thin straps, hoodies and sweatshirts, sneakers and sneakers, rough boots.

Fabrics and decor: cotton, denim, leather, flannel, viscose, chiffon, all colors, prints with logos and names of famous companies.

Style Icons: Supermodels Linda Evangelista, Cindy Crawford, Naomi Campbell, Christy Turlington, Claudia Schiffer and Kate Moss, who have become not just faces of the era, but role models for millions.

Certainly, Paris is one of the brightest and most famous fashion capitals, and even a hundred years ago it also aroused admiration and surprise of the whole world with its bold design solutions and its refined style. If now the most interesting thing happens on the podium, then in 1910 it was enough to come to the hippodrome to see with your own eyes the most fashionable dresses and accessories.

By 1910 silhouette women's dress became softer and more graceful. After the grandiose success of the ballet "Scheherazade" in Paris, a craze for oriental culture began. Couturier Paul Poiret(Paul Poiret) was one of the first to bring this trend into the fashion world. Poiret's clients were easily recognizable by their brightly colored pantaloons, flamboyant turban hats and brightly colored dresses, in which the women looked like exotic geishas.

At this time, the art deco movement was formed, which was instantly reflected in fashion. Hats made of felt, high turban hats and an abundance of tulle came into fashion. At the same time, the first female couturier Jeanne Paquin appeared, who was one of the first to open representative offices of her design abroad in London, Buenos Aires and Madrid.

One of the most influential fashion designers at that time was Jacques Doucet. The dresses of his design were different from the rest - they were dresses of pastel colors, with an excess of lace and decorations that shone and shimmered in the sun. It was a favorite designer of French actresses who flaunted in his dresses not only on theater stages, but in everyday life.¨

At the beginning of the 20th century, high-waisted dresses were popular. However, by 1910, tunics over a long skirt came into fashion. This layering of outfits was observed in the collection of almost all couturiers of that time. Later, in 1914, they became fashionable skirts strongly narrowed at the ankles. It was quite difficult to move around in such outfits, but fashion, as you know, sometimes requires sacrifice.

As if in a time machine, we continue to return to the most significant decades in the history of fashion of the 20th century - and the next in line are the years 1910-1919. In that era, European fashion succumbed to colossal influence from outside: this was the widespread popularization of sports, and the expansion of oriental, and then national Russian styles (together with Diaghilev's Russian Seasons), and, of course, the First World War, which divided the decade into two periods and made people take a fresh look at fashion and the entire clothing business in general.

1910–1913: sporty style and new colors

The main discovery for the history of fashion in the pre-war era was a new color scheme. In 1905, at an exhibition in Paris, bright multi-colored paintings of the Fauves (Matisse, Derain and others) are shown; in 1911, Sergei Diaghilev, as part of the Russian Seasons ballet tour, staged the ballets Scheherazade and Cleopatra in London with colorful costumes by Leon Bakst, made in oriental style. Orientalism with its lively colors and rich decor becomes new fashion trend of the early 1910s and brings bright colors of spices and outlandish plants to the catwalks instead of pastel shades. The well-known French couturier Paul Poiret was also considered a trendsetter for Orientalism. He became an innovator of this era: Poiret freed women from corsets, highlighting a new silhouette with straight vertical lines and a high waist. He also simplified the cut of the dress, making the silhouette soft and natural, and added bright color and decor in ethnic style.

At the same time, the first years of the new decade draw inspiration from the 1900s, which are not far from the history of fashion. For the ladies of the beau monde, the daily routine still includes four changes a day - in the morning, at noon, for tea and for dinner in the evening. Girls prepare for marriage, which is obligatory in this era, by collecting a dowry in advance. It included at least twelve evening dresses, two or three evening capes, four street dresses, two coats, twelve hats, ten tea-dresses, and dozens of pairs of shoes and stockings.

In 1913, sportswear was added to the already extensive wardrobe of the lady. Passion for sports spreads across Europe from England, where horse riding and cycling are extremely popular. Ladies are starting to play golf, croquet and tennis, ride skates, horses and open cars instead of horse carts - all these active activities required getting rid of the corset with metal bars and abandoning too puffy dresses with long skirts in favor of light dresses with a straight, slightly fitted silhouette and ankle-length skirt.

Ladies are allowed to take off the corset during the traditional five o’clock in England: “tea” dresses had a lace shirt-front with a high collar, puffed puff sleeves and a long skirt with a floral pattern that fell freely from the chest and today would remind us of our grandmothers’ nightgowns. But the evening dress code was still strict: ladies competed in the luxury of their hats, and silk dresses sparkled with expensive trimmings of lace, embroidery or fur...

1914–1919: military of the new time

In August 1914, Germany declares war on France. General mobilization begins in the country, and haute couture fades into the background: all light industry is thrown to the needs of the front. Evening dresses practically disappear from seasonal collections (only the United States remains their main customer during the war), and ladies no longer need to change clothes four times a day, as before. Dark colors that were previously used only for outerwear are coming into fashion: black, gray, navy blue and khaki.

Women's clothing from 1914 begins to be influenced by the military style: the silhouette of day dresses becomes minimalistic, the length of the skirts is shortened almost to the middle of the calf, and pockets appear on them. A work suit for a woman consists of the main must-have of this era - an elongated fitted jacket with large buttons - and a narrow long hobble skirt, which has become the "grandmother" of the modern pencil skirt. The English brands Burberry and Aquascutum are making a name for themselves during these years by introducing a military raincoat - a trench coat into the women's wardrobe.

With the change in the length of the skirt, the role of shoes becomes more and more important - in this era, leather shoes with an ankle strap and ankle boots with buttons or laces are in fashion, but always made of leather in two colors.

It was during the war years that Coco Chanel had his finest hour: having opened his first store in Deauville in 1913, Chanel was actively gaining clients. Her simple but elegant jersey suits, consisting of a white blouse with a V-neck, a loose jumper with a belt and a turn-down collar (which Koko borrowed from sailors) and fluffy skirt mid-calf length, enjoyed incredible popularity and allowed Chanel to join the ranks of the couturier in 1916 and demonstrate her first haute couture collection.

The war gives a tremendous impetus to the development of the ready-to-wear industry - companies that during the war worked for the needs of the front and produced military uniforms, already in peacetime, begin to switch to the production of prêt-a-porter clothes and shoes for everyday wear.

Large-scale world events influenced the formation of the main canons of fashion in the 1910s. The fair sex showed imagination in inventing new styles and using different fabrics, trying to remain women.

The First World War of 1914-1918 played a special role. Living conditions have changed, and many worries have fallen on fragile women's shoulders. This introduced adjustments in clothing, which began to differ in comfort and practicality. During this period, uncomfortable corsets, characteristic of women, frilly skirts and voluminous hats disappeared from women's wardrobes.

The war years led to the fact that women went to work in factories, factories, sisters of mercy and in trade. More and more girls mastered male professions, which caused emancipation.

The canons of beauty have changed, which have taken curvaceous forms into the background. Food shortages and harsh working conditions forced women to dress in masculine style.

After the end of the war, Paul Poiret became the trendsetter, for whom the main personification of female beauty is the back. He creates models that cover the neck and expose the back. The new silhouette is thin, simple and elegant.

Most fashionistas wore a short garcon haircut. The fair sex, tired of the war, allowed themselves to become feminine. Transparent evening dresses embroidered with beads, glass beads or sequins are gaining popularity. The make-up becomes especially bright.

There has been a tendency to shorten the length of the skirts. This allowed the girls to feel liberated and free. During this period, women gained the right to vote and began to promote a less conservative lifestyle.

Conventionally, the fashion of the 1910s is divided into two periods: military and post-war. The first one is convenient and concise, due to the fact that women put on men's clothing. The second is significant due to bright and eccentric images that emphasize femininity and sexuality.

Women's clothing in the 1910s

The fashion of the 1910s still does not disregard dresses with a high waistline and a straight-cut skirt. Paul Poiret, inspired by oriental themes, designed Japanese-style gowns, beaded tunics and wide-cut harem pants. In addition, outfits trimmed with fur, as well as hats and muffs, were especially popular.

The peak of emancipation, which came in 1913, led to the fact that comfortable and simple cut products came into fashion. During this period, there was a slight influence of sports on the world podiums.

Laconic shirts and shirt dresses, which did not hinder movement, acquired relevance. Such outfits were in demand in everyday sets. For evening outings, dresses with a narrow bodice and a skirt decorated with frills were chosen.

In the 1910s, the pannier skirt appeared. The model featured a wide silhouette at the hips, while remaining flat front and back. Such an outfit was used for secular exits and endowed the appearance of women with sophistication.

Popular shoes and accessories

The shoes of the 1910s did not change much. The heel "glass" remained an actual detail. Low lace-up boots, which used special hooks, were popular.

Shoes were made from suede and leather. Satin and silk were used for evening shoes. The characteristic height of the heel was 4-5 cm. Shoes and low shoes were decorated with buckles, buttons, beads or bows.

During this period, secular society was fascinated by theatrical art. The fair sex adopted elements of the stage costume into their images, which led to the emergence of bright jewelry on shoes.

During these years, frilly accessories disappeared from everyday life, and women did not particularly strive to adorn themselves. But for the evening out, each fashionista tried to add an individual accent to the look.

Among the main accessories in the 1910s were all kinds of hats. They acquired a more miniature size and were decorated with feathers or beads. A special charm to any image was added by a fur coat, which became popular in post-war years. Products had various sizes and were designed to emphasize the presentability of ladies at festive events.

In general, the main fashion trend of the early twentieth century was the complete rejection of boring forms and the search for fresh solutions. The ideas born during this period significantly influenced the history and development of women's fashion.

In a secular society, where fashion and toilets were a certain language in which the highest circles communicated, the outfit became a symbol of etiquette. Hence the appearance of fashionistas from the 18th century - the best dressmakers who sewed to order, and then Parisian dress shops.
legislator women's fashion It has always been Paris. French tailors were invited by the crowned Elizaveta Petrovna, and her de facto successor Catherine the Great, by decree of 1763, allowed foreigners to live and trade in Moscow with privileges. In Catherine's time, French milliners and various fashion shops had already appeared in both capitals: the latter appeared under the names: "Au temple de gout" (Temple of Taste), "Musee de Nouveautes" (Museum of Novelties), etc. At that time in Moscow the milliner Wil was famous for selling fashionable "defamations" (sleeveless coats), caps, horns, magpies, "Queen getting up" and La Greek, sterlet shoes, snails, a prank women's caftan, oar hen-form and furro-form, various bows, lace.

After the revolution of 1789, emigrants poured into Moscow. Among them was the famous Madame Marie-Rose Aubert-Chalmet. From the end of the 18th century, Madame had a shop on Kuznetsky Most, and then in her own house in Glinishevsky Lane near Tverskaya, where, among other things, she traded in excellent hats with exorbitant prices, which is why Muscovites called her "chief rogue" - they even believe that the word rogue itself came from on her behalf. She had such an “arrival” that Glinishevsky lane was full of carriages, and the store itself became a fashionable meeting center for the Moscow beau monde. Notable clients once saved Madame herself when her shop was sealed for smuggling. The profile of the milliner was very wide. She was ordered both a "dowry" for rich girls of marriageable age, and ball gowns - this is how Madame got on the pages of the epic "War and Peace": it was to her that the old woman Akhrosimova was lucky to dress the daughters of Count Rostov.
The modiste suffered a sad and unflattering fate. When Napoleon attacked Russia, two warring worlds clashed on the Kuznetsk bridge. Becoming an adviser to Napoleon, an experienced madam gave him valuable recommendations regarding policy in Russia, and together with the Napoleonic army she left Moscow and died of typhus on the way.

Ober-Chalme was replaced by the even more famous milliner Sickler, in the Moscow vernacular Sichlersha. In St. Petersburg, she had a store near Gorokhovaya Street, and in Moscow - on Bolshaya Dmitrovka. She dressed the high society of Russia and his wife
celebrities.
One of Sickler's regular customers was Natalie Pushkina, who loved to order toilets from her, and once presented a Sickler hat to the wife of Pavel Nashchokin, a friend of Pushkin, as a gift. From the letters of the poet it is known that the milliner more than once tugged at him for debts. It was said that Pushkin paid Sickler for his wife's toilets an amount almost greater than the fee for The History of the Pugachev Rebellion, and after Pushkin's death, guardianship reimbursed Sickler another 3,000 of his debts.
High society ordered ball gowns from Sickler in the year when Nicholas I visited Moscow, for which the milliner had 80 thousand profits per month. Incidents also came out. Sometimes poor but gentle husbands pampered their loved ones with great financial effort.
wives dress from Sickler, but it turned out to be so luxurious that it was impossible to appear in it for the evening in the company of their circle, and for visits it was required to sew a new toilet simpler. M.E. Saltykov-Shchedrin especially liked to taunt such husbands - his own wife ordered dresses for herself and her daughter only from Paris, and the “greedy appetites” of the spouses greatly upset the satirist.

Sickler's successors were two Moscow milliners. The first was the "French artisan" Madame Dubois, who had the best shop on the same Bolshaya Dmitrovka with an exquisite round hall, where there were always the best hats and not in showcases, but in cabinets - for connoisseurs.
The second successor to Sickler since the 1850s was the famous Madame Minangua: her fame as the best milliner in Moscow did not fade until the revolution itself. Madame had luxury shops both on Bolshaya Dmitrovka and on Kuznetsky Most, which were devoted exclusively to the latest Parisian fashions. Here they made ladies' dresses, dowries, underwear and corsets of elegant finishes. It was the largest and most expensive company in old Moscow for ordering capricious ladies' dresses, even at the time when they appeared in abundance.
stores of ready-made European clothes.
The most important were the ballrooms, in which a woman appeared before the eyes of the capital's beau monde - according to etiquette, even in the most luxurious dress it was impossible to show more than 3-4 times. The cheapest were girls' dresses: for the most spoiled, it cost 80 rubles in silver, light, with flounces, made of silk or gauze. The lady paid 200 silver rubles for the fabric for this dress alone, and hundreds more rubles for the dress itself. Incredible luxury, which, sighed contemporaries, right, it would be worth limiting by some law.
Ladies' outfits of the 18th - early 20th centuries.
Pictures enlarge on mouse click



Moscow milliners of the 19th century.

From time immemorial, Odessa has been known in Europe as a trendsetter, and Odessa, as Pushkin wrote about it, was originally a European city. For this reason, local ladies flaunted here and amazed visiting provincials of the most elegant style and the finest weaving with French straw hats from Madame Mulis or Victoria Olivier on Deribasovskaya in the Frapoli house, exquisite, latest fashion toilets from the stores of Adele Martin on Italian, the current Pushkinskaya street, Mrs. Palmer or
Suzanne Pomer. And Madame Lobadie, the owner of a chic salon on Richelieuskaya, even periodically invited special consultants from Paris itself, whose customers could always “have all the news
Maud".
With the construction in 1842 of a vast shopping complex, which Odessans who visited the French capital soon began to call the Palais Royal, the fashion store of Maria Ivanovna Stratz moved there. Opened back in pre-Pushkin times and then existed for many years, this store gained fame far beyond the borders of Odessa and for a long time had no analogues in almost the entire South. It is not surprising
was, because there was literally everything there, that only the most capricious female soul anything: ready-made outfits, woolen fabrics, Dutch linen, Lyon silks, French shawls, lace, gloves of unprecedented beauty, heavy velvet of various colors and the finest cambric, which seemed to flutter from one breath ...