Brand history: Hermes. History of the brand Hermes New collection hermes
"- a French brand specializing in the production of clothing, accessories, leather goods and perfumes. With more than a century of history, the label will surprise you with its endurance and team cohesion. We recommend reading this article for more details!
The history of the creation of the Hermes brand
An entrepreneur named Thierry Hermès founded an elite workshop on a famous street in Paris in 1837, where he began to make horse harness. He did this for the families of the French nobility, and in particular for the carriage crews and the bridles of their luxurious horses. After twelve years of routine, Ermes gets a chance to take part in the then authoritative national exhibition “Expositions Universelles”, where he receives prizes for two years in a row. This begins to raise interest in their products, and, consequently, increase sales. In 1880, Tierra is replaced by his son Charles-Emile Hermes, who can be safely called a real reformer. First, he moves the location of the workshop to an even more centralized street, and then expands the product range, releasing a saddle and the necessary equipment for it, and launches retail sales. Their business is often called a family business, since at that time the children of Charles-Emile named Adolphe and Emile-Maurice actively help their father and grandfather. They begin to supply the richest families not only in Europe, but also in the United States of America, Russian empire, North Africa and the wealthy countries of Asia. In 1900, the family pioneered the creation of the first and unique "Haut à ourroies" bag, which they designed for riders to put their saddle in. Then Charles-Emile leaves the post of head of the company, giving it to his children. They, being notorious liberals, rename the workshop "Hermes Freres". Then the eldest of the brothers chooses the right path of development, expanding the ways of supplying products to Russian state. Thanks to such a profitable deal, by 1914 the company had about eighty workshops under its wing. The younger brother entered world history being the first to come up with the use of zippers. He used this simple device in a golf vest, which was made especially for the Prince of Wales. In subsequent years, other members of their vast family are added to the ranks of leaders. In 1922, the first leather products were born - Hermes bags, which began to enjoy wild popularity. According to myths, Emile-Maurice specially created them for his wife, as she complained about the lack of decent bags. In 1924, its own production point appears in America, and the expansion also concerns large cities in France. The year 1949 becomes a landmark for the brand, because at the same time the legendary silk ties, so loved by men, as well as the very first perfumery masterpiece, Eau d’Hermes, were released at the same time. A decade later, its own distinctive sign appears - a logo that depicts a symbolic carriage with horses.
Hermes brand today
After this uninterrupted white streak, a series of failures followed, with which the general designers struggled until the end of the twentieth century. In 2000, the label begins to manufacture all of its products in China. In the same year, supporting the newly begun heyday, the first Ermes shoe boutique was opened in New York. The constant change of leaders prevented expansion and thinking about innovative solutions, but the brand was able to stay afloat. When Veronika Nishanyan becomes director of the company in 2009, the label launches the Petit h. campaign. It raises interest in the brand's products with its unusualness, because the motto becomes reuse matter that remained unused in the productive process. As a result, a huge number of expensive, but creatively made things, of a heterogeneous nature, were born, which were instantly sold out. In 2011, the brand's first book "How to tie a square" was published, which tells how to tie a scarf in the format of life hacks. At the same time, vintage cult Ermes bags are actively sold at auctions, which literally make him a fortune. In 2012, the undoubted success is that the brand makes clothes for the French Olympic team. A year later, an innovation appeared that was appreciated by many wealthy people - a capsule-shaped table clock, whose cost ranged up to a million dollars. It is worth noting that the brand continues to develop rapidly to this day, striking the imagination with author's remakes every year. It remains only to wait what they will present next time.
About the creator of the Hermes brand
Unfortunately, the source of the biography of the creator of the brand, Thierry Hermes, has not survived to this day. But, if you look at the brilliant family business that he spawned, it becomes clear that he was a man not only devoted to his roots, but also determined, purposeful and very hardworking. Without all these fundamental qualities, the world would not have known about this legendary Hermes brand. You can always visit the online store Bon-elixir.ru
Hermes Fashion House is one of the most famous and oldest Parisian Houses. Today, bags, silk scarves, collections of clothes and shoes, perfumes, jewelry and a wide variety of accessories, including, of course, watches, are produced under the Hermes brand.
The history of the House of Hermes began in 1837, when Thierry Hermes founded a horse harness workshop on the Grands Boulevards. The products were successful and by 1855 Thierry Hermès won a prize in his class at the Paris exhibition Expositions Universelles, and in 1867, at the same exhibition, received a first class medal. In 1879, the first Hermes boutique was opened in Paris.
The son of Thierry Hermes, Charles-Emile Hermes, succeeded his father at the head of the company and in 1880 transferred it to a new address: Faubourg Saint-Honoré, 24, where it is located to this day. Charles-Emile expanded production and added saddle equipment to the range. With the help of his sons, Adolphe and Emile-Maurice Hermès, Charles-Emile made deliveries to the elite families of Europe, North Africa, Russia, Asia and America. In 1900, Hermès introduced the Haut à ourroies bag, specially designed for riders.
After Charles-Emile Hermès retired, his two sons took over the company and renamed the company Hermès Frères.
Émile Maurice was an avid traveler. It was he who opened a new page in the life of the Hermes brand and made it the way we know it. During his travels, Emil looked for sources of the best raw materials, as well as new markets. One such trip in 1918 to Canada brought Émile-Maurice a find in the form of a zipper. Having appreciated all its convenience and functionality, Emil put it into practice, so there were clothes for golf with a zipper, as well as travel bags fastened with a zipper. Later, Emil bought the rights to this clasp, since then the zipper has become inextricably linked with the French brand Hermes, and even received the name "la fermeture Hermes", which means "Ermes clasp". During the 1920s, Émile-Maurice added a collection of accessories to his signature product range.
In 1922, after Émile-Maurice's wife complained that she could not find the right handbag for herself, Hermès began producing women's bags. Hermes handbags have gained immense popularity. The faces of the brand involuntarily became the most famous ladies who have a weakness for the products of the brand. So, for example, in 1935, the Sac à dépêches leather bag (later known as the "Kelly bag" / "Kelly's Handbag") appears. Jacqueline Kennedy later became the face of the new double-handle bag with a large H closure. And although the handbag was officially called Constance, they still began to call it O-bag, as a reflection of Jackie's new surname - Onassis. Later, many famous actresses such as Jane Birkin, Audrey Hepburn and Catherine Deneuve became the face of the brand.
In 1937, the production of the famous carrés silk scarves was introduced.
Following scarves, other Hermès accessories began to penetrate French culture. In the 1950s, the company got its own logo, on which a horse-drawn carriage was depicted in orange paint in a rectangular edging.
With each subsequent generation, the brand developed in a variety of directions and, as a result, began to produce watches. The first watches of this brand were produced at the beginning of the 20th century.
In 1970, a branch for the production of watches, La Montre Hermès, was founded in Biel, Switzerland. Today Hermes takes part in many international watch exhibitions. Hermes brand watches are the quintessence of elegance, glamor and rigor. Hermes watch collections delight with diverse design solutions and many different forms, and each model radiates the romance of Paris - the city of love.
The French fashion house Hermès is the most influential company in the luxury market. The horses on the logo and the orange packaging are recognizable signs of the brand.
The difference of the company: all products are made entirely by hand, as about 200 years ago.
In its almost 200-year history, the House of Hermès has perfected the art of selling for a lot of money things that a person can easily do without. Success accompanies the brand in such a way that it feels like the members of the clan have sold their souls to the devil. A curious nuance: not all fans of the House know how to pronounce the Hermès brand correctly.
A small digression into the history of the House
In 1837, Thierry Hermès, a master maker of horse harness and blinders, opened his own workshop in Paris. In those years, cars were not yet a common mode of transport. The Parisian beau monde traveled a lot or went on business on horseback and required harnesses best quality. And Thierry Hermes gave himself to the craft with all his heart and was rewarded with the gratitude of his clients - the fame of the saddler grew by leaps and bounds, rich Parisians recommended this master to friends as the best of the best in Paris.
When Thierry retired, the craft was continued by his only son, Charles Emile. He justified the hopes of his father, did not disappoint him.
After some time, the old workshop became crowded and Charles-Emile moved the workshop to Rue Faubourg Saint-Honoré, 24. To this day, the central office of the luxury empire and the main Hermès store are located there.
Charles-Emile had sons Adolf and Emile-Maurice, who already understood that the grandfather's work was a family affair that must certainly be continued. Especially if this business gives such a wonderful income. They finally gave the company a name: Hermès Frères (the Hermès brothers).
The brothers have established the supply of their products to best houses Europe, North Africa, Asia and America. The company supplied huge orders to the imperial court of the Romanovs.
I wonder how the brothers would react if they learned that in our time not all people know how to pronounce Hermès correctly?
In 1914, 80 of the country's best saddlers worked in the workshop. In the era of the development of motoring, Adolf ceded the nascent empire to his brother Emil, because he doubted that success would accompany the company. But success did not leave Hermès, probably, the god of trade Hermes himself decided to take under his protection these modest Frenchmen, almost his namesakes. Many people believe that Hermès is the French translation of the name of the god Hermes. But really, it's a beautiful coincidence.
Zipper on leather products - the invention of Emil Hermes
Emile became the first person in France to use a zipper on leather goods and was given the exclusive right to use this zipper. In 1918, Emil made a leather zip-up golf jacket for the Prince of Wales himself.
Luxurious discreet bags
In 1922, Emil's wife complained to him that she could not find a comfortable handbag, and the loving husband personally sewed the handbag, and then designed the entire collection.
Thus, leather bags were included in the Hermès product range. To this day, these bags haunt all women in the world: in order to get a bag from Hermès, you need to stand in line, as the bags are hand-sewn by the best furriers, and there are a lot of people who want to get such a bag in the collection. It doesn't matter that a Hermès bag costs the same as nice car, and even more. Even representatives are queued royal families there are no exceptions for anyone.
The most famous bags of the brand
A Hermès bag is the dream of many women all over the world. And those to whom such a handbag does not shine are content with fakes or replicas of other brands.
birkin bag
It was created in honor of the famous Anglo-French actress Jane Birkin according to her sketch. The most famous fan of these bags is Victoria Beckham, in her collection of about 100 bags worth 1.5 million pounds.
The creators of the cult series "Sex and the City" even devoted an episode to this bag. It tells about how one of the heroines of the series, Samantha, tried to fraudulently take possession of a Birkin handbag, despite the fact that her career and reputation would be ruined.
Kelly bag
The bag got its name after the representatives of the Hermès brand noticed that the actress and wife of the Prince of Monaco, Grace Kelly, practically does not let go of their bag and makes an amazing advertisement for it. In gratitude to the princess, they gave a bag official name Kelly bag.
Constance bag or O-bag
One of the bags of the brand has two names. This is due to the fact that the Permanence handbag was very fond of Jacqueline Kennedy Onassis. Representatives of the brand paid attention to this and paid tribute to the wife of the President of America by naming the bag in her honor.
It should be added that these beautiful ladies knew exactly how to pronounce Hermès correctly.
Scarves, shawls, scarves and stoles from Hermès
Another fashion fetish item. The brand's scarves have their own name - square.
The first scarf was released in 1928 and firmly established its position in the homes of women who know a lot about fashion. The most famous fan of Hermès scarves is Queen Elizabeth II of Great Britain. There is even a stamp issued in 1956 showing the Queen wearing a headscarf from the House. Is it possible to come up with a better advertisement for the brand?
Scarves are hand-sewn from the best Chinese silk. Scarves, shawls and stoles are made from silk and cashmere.
The best artists, sometimes dynasties, like Vladimir Rybalchenko and his son Dmitry, work on the design of squares, scarves, stoles and scarves.
The brand produces 2 caret collections a year, each collection is unique. There are many collectors of Hermès scarves around the world. They are ready to pay unimaginable sums for the scarf they need.
Each scarf is a real work of art, it is not for nothing that squares are so loved by recognized style icons and close relatives of kings.
Perfume Hermès
A person who uses Hermès brand perfumes betrays a delicate aristocratic taste. Spirits of the House create the best noses, recognized masters. Until 2017, for example, it was Jean Paul Ellena, a genius in the world of perfumery. He was the official nose of the House and gave us a lot of exquisite non-trivial fragrances.
Now the nose of the House is a talented student of Jean Paul Ellena, Christine Nagel.
By the way, fans of the brand are still arguing on the well-known perfume site how to pronounce Hermès correctly, putting forward many versions of pronunciation. Usually it is "Hermes", "Hermes" or "Erme". But everything is not so simple.
Others from Dom
In 1929, the House released the first collection of clothes. In 1970, the brand began to produce watches with a leather strap.
The brand produces dishes, furniture, jeans, sunglasses, shoes, jewelry and much more. All these things have one thing in common - a unique quality and a price inaccessible to mere mortals.
There are never seasonal or any other discounts in Hermès stores: luxury and discounts are mutually exclusive concepts.
Proper brand pronunciation
Hermès is the name of the brand, derived from the name of the founder.
In Russian transcription, Hermès looks like this: [ermEs], in French it looks like this: [ɛʁmɛs] with a graduated R and aspiration on the first syllable.
The attached video provides an example of how to pronounce Hermès correctly without making a mistake.
Hermes is a French brand founded in 1837. The brand specializes in the production of clothing, leather goods, accessories, perfumes, and luxury goods. Hermes International S.A. - this is the full name of the brand, whose logo since 1950 depicts a horse-drawn carriage.
The name of the company is pronounced as "Ermes", because according to the rules of the French language, the first letter "h" is not pronounced.
Start
The history of the house "Hermes" ("Ermes", "Hermes") begins in the distant 1837. Then, in the capital of France, Thierry Hermes decided to establish his own workshop, which he did on the Grands Boulevards. Then Ermes was engaged in the manufacture of horse teams and served exclusively representatives of the European nobility. Basically, the Hermes workshop focused on the manufacture of harnesses for bridles and carriages. Years later, in 1855, the sled maker won a prize at the Expositions Universalles, which was held in Paris. Ermes, however, did not stop there, deciding to do everything possible to win the title of the best, which he did at the same exhibition, which took place in 1867. The son of the founder of the company, Charles-Emile Hermes succeeds his father, leading the company in 1880. In the same year, the company was transferred to a new address - Faubourg Saint-Honoré, 24, where it is located to this day. The new director of the company undertakes the expansion of production. Soon Hermes began to produce not only teams, but also special equipment, the company also began retailing. In expanding the family business, Charles is helped by his sons Adolphe and Emile-Maurice. It is with their help that Charles makes deliveries to elite European families, as well as to North Africa, Russia, Asia and even America.
In 1900, a French company presents to its guests and customers the "Haut a ourroies" bag, which was specially created for riders. This bag was designed for horse and equestrian enthusiasts to carry a saddle in it. This is how the history of Hermes bags begins.
Hermes Freres era
Following the father, the company is led by his sons, who rename the company "Hermes Freres". Shortly after the name change, Émile-Maurice takes over the supply of saddles for the imperial court. tsarist Russia. The family business continues to expand. Already in 1914 there were more than 80 workers in the saddle shop.
After a short time, Emil-Maurice receives a patent for use in leather clothing and zipper products. Thus, the company becomes the first in France to introduce the use of such a mechanism. In 1918, Hermes produces the first leather golf jacket for the Prince of Wales. The jacket had a patented zipper. It should be noted that such a clasp mechanism was named after the company that had the rights to use it - “fermature Hermes”, which means “Ermes clasp” in French.
In the 1920s, Emil-Maurice, who was already the sole director of the company, added the first collections of accessories to the Ermes product range. He attracts three sons-in-law: Robert Dumas, Jean-Rene Guerre, Francis Puech in partnership with the company.
In 1922, the company presents the first collection of leather bags own production. It is said that Emile-Maurice was prompted to produce leather bags by his wife, who constantly complained to her husband that she could not find a suitable handbag for herself.
Two years later, Hermes brand products entered the American market. Also, two new stores were opened, which are located in the most famous resorts in France.
In 1929, the brand presents its first collection women's clothing haute couture. During the 30s of the twentieth century, the company begins to develop other products. In 1935, the Sac a depeches leather bag appeared, which became known as the Kelly bag. In 1937, the brand launches the production of the famous Carres silk scarves. And next year, the collection is replenished with new Chaine d'ancre bracelets, as well as new clothing sets. It is known that then, as sources for creating collections of clothes and accessories, brand designers in those years used books, paintings and other art objects.
The brand continues to gain worldwide popularity. In the 1930s, the company presented its products in the famous Neiman Marcus store in the American city of New York. After some time, however, the contract with the American store is terminated.
In 1949, the French brand finally establishes the production of silk ties. In the same year, the first Eau d'Hermes fragrance is presented to the world.
When Emil-Maurice was the director of the company, Hermes manages to develop its own philosophy, which can be briefly described as "Leather, sport, and the tradition of sophisticated elegance."
Brand after Emile-Maurice
Emile-Maurice as director is replaced by his son-in-law - Robert Dumas. Robert successfully collaborated with his brother-in-law, Jean-Rene Guerre, who was personally invited by Emile-Maurice. Thus, Dumas becomes the first head of the company who was not related by blood to the family of the founders of the brand. That is why he adds his wife's surname to his own.
In the 50s, the history of the Hermes brand was replenished with its own logo, which depicts a horse-drawn carriage in a rectangular border.
Soon after, Dumas takes up the production of original bags, jewelry, and accessories. Among these accessories, silk scarves stood out in particular. Already in those years, in the brand's brand store in Paris, one could meet all the most famous people.
In 1961, the brand turns the perfume production of perfumes into a separate branch. At the same time, a new fragrance is released, which is called Caleche. The new fragrance takes its name from the rolled bonnet, which was a popular headwear among women in the 18th century.
Ups and downs
The company has been growing for a long time. Branded stores opened all over the world. Although the Hermes brand became more and more popular, the company gradually began to lose ground compared to its competitors. Some analysts attributed this to the fact that the brand categorically did not want to use artificial materials in production, while competing companies were already actively using such materials.
Jean-Louis Dumas, who was the son of Robert Dumas-Hermes, becomes chairman of the brand in 1978. Jean-Louis focuses on the production of silk and leather goods, as well as ready-made clothing. Soon he adds new products to the brand's production. Because Jean-Louis studied the purchasing power of the population and the characteristics of sales, he knew how to end the black stripe of the brand, which he achieved in 1964.
In 1976, the company began to cooperate with the John Lobb shoe brand. The companies begin joint cooperation, which becomes fruitful for both. John Lobb begins to use Hermes leather for its own products, and the French company begins to use John Lobb tailoring technology.
In the same 70s, Dumas invited designers Eric Berger and Bernard Zanz to join the company. New designers bring a new spirit to the company. Soon, thanks to their efforts, not only the models of the brand's products are updated, but also the materials that it uses for the same products. The new collection impresses with the uniqueness of the materials used, because no one could even expect that the company would present a motorcycle jacket made of python skin or jeans made of ostrich skin. However, the company presented just such models. In 1978, when Jean-Louis takes over the brand, the brand's annual revenue is approximately $50 million. Within about 10 years, thanks to their efforts and a new strategy, the amount of annual income has increased by almost 10 times.
In 1979, the new brand director launches an advertising campaign. The new posters featured a beautiful young girl wearing denim and a scarf from the French brand.
Gradually, the brand ceases to be a nostalgic object among the elderly and becomes an object of dreams among young people.
In 1970, in the Swiss city of Biel, the brand founded a branch for the production of watches, which was named "La Montre Hermes". Over the next decade, Jean-Louis does everything possible to strengthen the company's position in the French market, not only for clothing, but also for glass and silverware. For implementation, the French brand begins to acquire companies that specialize in just such products - Puiforcat, St. Louis" and "Perigord".
The history of the growth of the Hermes brand
The launched production of luxury tableware soon occupies one of the main places of activity of the brand. By 1990, the brand produces approximately 30,000 different tableware items. The brand uses crystal and porcelain to produce its tableware. Soon the company moves its workshops and design studios to the north-eastern suburbs of the capital of France - to Pantin.
In 1993, the brand announces the sale of part of its shares, which causes active discussions in the media. mass media. The price of 425,000 shares that Hermes puts up for sale increases 34 times after a short time. Dumas gives an interview to Forbes, in which he notes that the reason for the sale of shares was the tension within the family, which could only be removed in this way.
Quarrels in the family, however, are not able to provoke a reshuffle of power, and members of the Ermes family continue to own 80 percent of the shares. This alignment of affairs leads to the fact that Forbes publishes the Ermes family on the list of billionaires.
A year later, Dumas reduces the company's franchises from 250 to 200 in order to better control sales of the brand's products. At the same time, the number of stores increased from 60 to 100.
In 1996, Hermes opens its first boutique in Beijing.
To strengthen control over the production of women's clothing, the head of the company in 1997 hires a designer from Belgium, Martin Margelu.
In the late 90s of the last century, the brand already had a clear strategy of action. Hermes is gradually buying up franchise stores, after which it opens its own branded boutiques instead of these stores. The end of the 90s is marked by the fact that the brand buys 35 percent of the shares of the Jean-Paul Gaultier Fashion House.
History of the Hermes brand in the 2000s
In 2000, the brand moved clothing production to China. This production is run by a member of the family, Claude Bruet. In 2003, Jean-Paul Gaultier was appointed to the position of art director, who replaced the Belgian Margela at this post. Gautier's debut was the winter collection of 2004-2005.
In January 2008, Jean-Louis finally leaves the company's management. He dies two years later. Jean-Louis is succeeded as CEO by Patrick Thomas, who joined the company in 1989 and since 2005, together with Jean-Louis, has led the company as second chief administrator.
Thomas became the second memorable director of the company. He was remembered for the fact that he managed to lead the company, having no family ties with the Ermes family at all.
In 2009, Veronik Nishanyan became the brand's art director for the men's product line. In the same year, the brand launches the Petit h project. The essence of the new project is that the company starts recycling those materials that remain from the collections during the production process.
"In order to create a women's bag, always selected the best views skin. However, during the cutting of materials, pieces remain, which, although not used in production, however, do not lose their quality and value. It just breaks my heart when these valuable and high-quality pieces are thrown away.”
Pascal Mussard, 6th generation of the Hermès family
The company is starting to use recycled materials as decorative pieces for various interior accessories. In 2012, the brand even opens a laboratory with Petit h exhibits. As part of this project, in 2013 the brand introduced coffee glasses decorated with leather. These cups are priced at $190.
2010s
In 2010, Christophe Lemaire, who had previously worked for the company for 10 years, was appointed as the female art director of the company. In the same year, the French brand began to cooperate with Leica. The first fruit of the collaboration was the Leica M7 Hermes Edition, which received a leather-trimmed body. The camera was presented in two colors - dark orange and orange. However, this did not become the limit, since in the same 2010, the company's designers developed the design of the Yamaha V Max motorcycle. The motorcycle was finished in black, while dark brown leather from the French brand served as the finish for the vehicle. An exclusive bike costs 32 thousand dollars.
In May 2010, Gauthier announced his imminent departure from the company to work on his own projects.
On July 13th of the same 2010, 69 Hermes handbags were put up for sale by Christie's auction house. Some of the bags were made in the 1960s, adding significantly to their value. That is why the starting price of some bags exceeded the £30,000 mark.
In 2011, the Fashion House decides to keep up with the times by presenting a limited collection of covers for Apple tablets iPad 2. Cases were made from calfskin. The cost of each was from 820 to 1400 dollars.
In April of the same 2011, the company's designers are developing a capsule collection of plush toys for children. The toys, made by the French brand, were brown in color and had orange ribbons on their manes. Hermes plush horses cost $395-530.
In July 2011, the first boutique of the company opens in Mumbai. In order to attract Indian customers, the brand releases a limited collection of saris.
In 2012, the Hermes Fashion House creates uniform designs for the French Olympic team to participate in the London Olympics.
The beginning of 2013 is marked by cooperation fashion brand with the Jaeger-LeCoultre watch company. Soon the companies present to the world a joint collection of table clocks "Atmos Clock". The watch was created in the style of the famous Captain Nemu's submarine Nautilus. For the manufacture of watches, the company used carved enamel and crystal. The work of the clock was carried out with changes in temperature environment. With a decrease or increase in temperature by 1 degree Celsius, the watch was able to function for two days.
In the same year, the company puts up for sale a collection of men's T-shirts from the spring-summer collection of 2013 "Crocodile chiffon". All T-shirts were made exclusively from crocodile skin, which explains their price, which amounted to 60,000 - 100,000 dollars.
In 2013, the French brand creates an exclusive tennis bag for the 80th anniversary of the Lacoste brand. The green bag had a special pocket for a racket. After the presentation, the bag became part of the Lacoste brand archive.
perfume
The perfume line of the French company is presented to the world with 57 fragrances. Particularly famous are "Celeche" (first presented in 1961), "Eau de Cologne" (1979), "24 Faubourg" (1995), "Terre D'Hermes" (2006) . After the introduction of the first fragrance in 1951, the company already has its place among the leading perfume manufacturers. Today the company produces men's, women's and unisex fragrances.
Silk products
The brand has always appreciated the production of silk scarves. This is evidenced by the production of silk products, which began with the purchase of silk from China. When the company was just starting the production of silk products, they wove the material in a double layer, which gave the scarves even more strength and durability.
Each pattern of the company's scarves was created as a result of many years of work of the design team. After painstaking work on creating unique patterns, they were applied to silk with special vegetable dyes. Each of these patterns dries for a month, after which only the second one is applied, and so on. The range of brand designers contains more than 200 thousand different shades. At the moment, the most “colorful” scarf produced by the Hermes Fashion House is “Charity” (“Mercy”). The scarf was created by the brand in 2006. The number of colors used in the scarf pattern is 43.
In those years when the brand was just working on the production of silk scarves, a separate factory was allocated in the French city of Lyon.
Hermes scarves today have a size of 90x90 centimeters. Their weight is 65 grams. For the production of each scarf, the company spends 250 silkworm cocoons.
All edges of matter are processed exclusively by hand. Every year the company presents two new collections of scarves. On some scarves, patterns are repeated, which can be considered characteristic, given a large number of created unique patterns and the difficulty of creating new and completely unique.
It is known that since 1937 the French brand Hermes Paris has created more than 25 thousand unique designs. Among them, the horse theme can be called the most popular motif. In 1970, the company introduced the famous Brides De Gala patterns. Later, these patterns were redesigned and presented on new models over 70 thousand times. In those years, Hermes scarves were selling at a record rate of one scarf every 25 seconds. By the end of the 70s, the brand had sold approximately 1.1 million scarves worldwide.
Interesting facts about Hermes scarves
- In 1956, the UK issued a postage stamp depicting Queen Elizabeth II wearing a Hermes silk scarf.
- When Princess Grace broke her arm, she used a Hermes scarf as a sling.
- Hollywood actress Sharon Stone used a Hermes scarf in one of the scenes of the film "Basic Instinct".
- The company has started production men's ties in 1949. From that time to this day, ties are made from the same silk that is used in the manufacture of scarves.
Cooperation with the Tuareg
For many years, the French company has been successfully cooperating with the people of the Berber group - the Tuareg. The cooperation is used in the production of silver jewelry, which uses traditional and national Tuareg motifs. At the same time, it should be noted that the company also uses similar motifs in the production of other products, including scarves.
Leather Products
The French brand Hermes Paris is known exclusively for bags and luggage. self made. Even with the technological progress that the world is experiencing today, the company categorically refuses to use automated assembly lines. Each bag is made by one master, who sews the details with linen thread and an awl. At the same time, the master spends from 18 to 24 hours to produce one bag. The Hermes brand buys leather for its production from all over the world.
If it becomes necessary to repair a Hermes bag, its owner can contact any branded store of the company, from where the bag will be sent to a repair shop located in Pantin.
For 2013, the chief designer of the women's clothing line of the company is Christophe Lemaire, and the chief designer of the men's clothing line is Veronik Nishanyan.
In the distant 19th century, a certain Thierry Ermes, an immigrant from Germany, opens his workshop in Paris. The quarter was busy, but not very prestigious. The saddler, a master in the manufacture of horse harness, dreamed of the success of his business. But it is unlikely that at that moment he could guess about its scale in many decades. The first success came only after 30 years. At the World Exhibition, the first place was won by his machine for fitting bridles. In those distant times, the harness was the necessary and important element life. First of all, the safety of passengers in the carriage depended on it, and it also had a certain influence on the opinion of others about the owner of the crew. The Ermes family were typical Protestants. The work was slow, but the quality was unconditional, the best masters of their craft worked for them. There was never any savings on raw materials, and the goods were elegant and very durable.
The family business has been a fundamental element in the history of the brand. After the death of Thierry, the son, and then the grandchildren, Adolf and Emil-Maurice, entered into the inheritance. It was with the grandchildren that the real dawn began. Emile-Maurice created Hermes the way the whole world knows it now. Of course, they did not start from scratch. By the time of the inheritance, the company was already well-known and prosperous. The best saddlery in the French state was produced by Hermes. In addition to them, items of clothing and footwear for riding were produced. Now all true connoisseurs of fashion are grateful to Emil for turning the brand into a style icon. Having taken over the management of the house, Thierry's grandchildren bathed in success. Their clients were the reigning persons of many countries, business people, politicians and famous artists. They did not remain aloof from the events of the First World War. And they were suppliers of the French cavalry.
The youngest of the brothers, Maurice, had an adventurous and adventurous disposition, he was very fond of traveling. But visits to other cities and countries were not for entertainment, he was looking for markets and new raw materials. All trips brought benefits and new knowledge for successful innovations in production. And on one of these trips, a young entrepreneur found out where it is better to harvest the skin of a crocodile, alligator, buffalo, shark and lizard. But the most significant was one of the trips to Canada. There, the young man drew attention to a curiosity - a fastener in the form of a zipper. He immediately realized how convenient this thing could be. Being a far-sighted businessman, he was able to see in advance the loss of relevance in the saddlery business. It's time for the era of cars. The last major contract with the house of Hermes was an order from the court of the Russian Emperor Nicholas.
Zipper sportswear has revolutionized the fashion world. Travel suitcases with this novelty have become a sensation. Almost immediately, the rights to this miracle invention were bought, and the Swedish inventor was safely forgotten by everyone. The zipper evoked a clear association with the house of Hermes.
It seemed that no matter what the house of Hermes took up, incredible luck awaited it everywhere. But in fact, the price of success was a lot of work and a conscientious approach to business. A new page in the history of the brand was the release of a silk scarf, it was a new wave of success .. But not a simple one, but a “square”. It took a long time to achieve this, the launch of a new element took almost 10 years. It was a quadrilateral with an indestructible print - a hand-applied Hermes logo. Its size is 90 by 90 cm, and its weight is 65 grams. Silk was used the best, obtained from more than two hundred cocoons. Patterns and drawings were unique and varied, among them there were such signs of the zodiac, horse races, wild animals, ornaments and many others. This scarf was the most loyal way to get acquainted with true luxury. And everyone was in a hurry to use it. The release of the new collection took place twice a year. In the entire history of the creation of the legendary square scarf, 30 thousand of them were produced. All of them were exclusive. No "streaming" production.
When Émile-Maurice retired, he had four daughters. Since then, the surname has been passed down exclusively through the maternal line. Worthy successor dynasty became son-in-law Robert Dumas. He, like many of his predecessors, brought a breath of fresh air to Hermes. It was the production of lines of the same legendary silk ties and scarves, as well as a perfume line and the production of beach towels.
The avant-garde shake-up for the production of clothing was the arrival of Martin Margiel at the creative helm. His radical ideas contributed to favorable criticism of the new collections. We are finally talking about clothes! This went on for 5 years. After the creative director left his post.
At that moment, when everyone was expecting a decline in popularity, there was literally an explosion! The man who took the place of the Belgian was Jean-Paul Gaultier. However, the latter satisfied his need for pretentiousness and extravagance in his personal collections. For Hermes, he created according to the brand's policy of discreet luxury. They did not forget to talk about the brand, but nothing global happened.
In 2005, Patrick Thomas became the next head of Hermes. He did not belong to the family, but fans of the fashion house did not have to worry. The sale of the company was only a rumor. Family members retained, as before, control. Small changes were included in the plans of the new leader, but the strategy of Dumas Jr. remained unchanged. The family reserved the right to return to leadership at any time.
For contemporaries, Hermes is, first of all, the world-famous Birkin bags. This is a buckle with a capital letter H on the belt, classic square scarves, packaging in the form of an orange box with brown silk ribbons and, of course, an aristocratic logo. All goods of this brand are undoubtedly luxury and style items. Socialites and real fashionistas definitely have things with this label in their arsenal.
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