Eduard kitsenko biography personal life. Stars obsessed with a healthy lifestyle

Polina Kitsenko is a Russian businesswoman who owns a chain of fashion boutiques and a popular healthy lifestyle activist. The woman started her business in early 1994 and today occupies a place among key figures in the Russian fashion business.

Childhood and youth

Polina skillfully hides her age, so the exact date of birth cannot be found on the Web. According to some reports, Kitsenko was born on April 14, 1975, but Polina did not give official confirmation of this information.

Businesswoman and socialite Polina Kitsenko

The family lived happily - the girl's father worked in the prosecutor's office. Polina is from Alexandrov, a city in the Vladimir region, but when the girl was 11 years old, her parents moved to Moscow. In the capital, Polina graduated from high school and, on the advice of her father, studied to become a lawyer, although as a child she wanted to become a geologist.

The girl studied well and came to graduation with a red diploma. During her student years, she entered a student exchange program and got a chance to study in the United States. America impressed Polina - the country was strikingly different from Russia during perestroika.

The future business lady was especially impressed by the local fashion - at home, the only way to dress brightly and unconventionally was to sew on your own. With her from the States, the girl brought branded jeans and sneakers that were rare for Russia then.

After returning to Russia, Polina worked for 2.5 years in the departments of payment cards in commercial banks. Fitness became the girl's hobby during her studies, and thanks to the sport, Fields met her future husband, Eduard Kitsenko. The couple met in the hall of a sports club, which both attended.

Business

Edward turned out to be a businessman, even then the man owned the Podium company. Inspired by the example of her husband, in 1994 Polina opened the first clothing store in her biography, which she named similarly - "Podium". At first the business demanded a large number efforts and gave almost no return.

Polina Kitsenko with Karl Lagerfeld

The girl literally had to do everything from scratch - follow fashion trends, look for ways to import things into the country. Often it turned out that she had to go for the goods on her own.

However, the work brought results, the business gradually went uphill. This gave Kitsenko the opportunity to expand and make the boutique a chain store. The next step was the opening of Podium Market - a store designed for a wide range of customers, not celebrities. This was the main goal of Polina's work in the fashion industry - to make fashionable clothes accessible to the common man.

In an interview, Kitsenko admitted that she is a tough and demanding boss, but not a tyrant. She demands a lot from subordinates, but at the same time she is tolerant and able to give a person a second chance, especially if he admits a mistake. But the businesswoman does not tolerate excuses.

Personal life

Polina for many years happy wife and mother. The woman does not stop saying that Edward has always been a reliable support for her in everything - from everyday life to business.

The family has two children - the eldest son Yegor and youngest daughter Antonina. That part of her personal life that concerns home, Polina does not advertise.

Kitsenko is a famous socialite. Among the friends of the businesswoman Ksenia Sobchak, and Ulyana Sergeeva. Polina participates in charity, attends related events. A husband rarely accompanies a woman on such outings - Edward is not attracted to public life.

According to the businesswoman, home is the most important thing in life, a place where you always want to return. Moreover, the style and design of the house was thought out not by Polina herself, but by her husband. Eduard is not a professional designer, but, according to his wife, he has good taste. This is also confirmed by the fact that the initiator of Polina's famous hairstyle was her husband, who advised the woman to make her haircut a little shorter.

An important part of Polina's life is health and everything connected with it. Kitsenko is the owner of a model height of 181 cm, and the weight of a woman does not exceed 60 kg. After the birth of two children, help maintain this shape proper nutrition and constant physical activity.

Polina Kitsenko now

Healthy lifestyle for Polina is the basis of the worldview. The woman continues to run a fashion business, but outside of this sphere, her life is connected with sports and healthy eating. Kitsenko blogs at "Instagram", she has more than 500 thousand subscribers, most of the photos are somehow connected with physical development.

Polina's main passion is running. The woman participates in marathons in different cities and countries, and in 2015, together with Natalia Vodianova, she organized her own. Polina organizes the Running Hearts charity run every year. The funds raised go to the Naked Heart Foundation, which helps children with special needs. Now the marathon has merged with a similar event of Sberbank and is taking place in 54 cities.

Polina Kitsenko opened a sports club in 2018

In 2018, Kitsenko launched new projects - her own sports studio and a tourist fitness program, where you can visit various countries. Polina herself calls such tourism with humor sports local history.

It is known that before gaining great popularity and fame, Polina Kitsenko was actively involved in the fashion business. The essence of this enterprise was reduced to the sale of clothes, which were supplied from fairly well-known world brands. Polina managed to establish a channel through which such products were imported into Russia. As a result, in 1994 the first fashion salon was created, which received the promising name "Podium".

Kitsenko made very large investments in this project so that the business began to generate huge profits. In the mid-nineties of the last century, the Kitsenko business began to gain momentum in order to turn into a real fashion empire in the near future.

On this moment Polina owns a huge fashion and style business called Podium Fashion Group. Back in 1994, a grand opening of the boutique took place fashion clothes, which is located in the capital of Russia. Since then, the marketing policy of the owner of a stylish business has been to provide the broad masses of people with enough fashionable clothes, but affordable price. Everything that was previously available only to the privileged segments of the population has now become widespread for the average citizen of Russia. Thus, we can say that the fashion business has become widespread among the masses.

Activities and years of activity

Polina Kitsenko works as a top manager in the fashion industry. It was after her business underwent serious formatting that the woman became widely known. The meaning of the reformatting was that Polina's company decided on the fly to grasp all sorts of trends that take place in modern world fashion and style. In addition, a lot of work has been done in order to make all kinds of new products available to the average consumer.

It is known that Kitsenko leads an exclusively stellar lifestyle and very often meets with celebrities such as Ksenia Sobchak and Ulyana Sergeeva. Moreover, accompanied by her famous friends, she visited Lake Baikal. This event was joyfully received by fans of star friends. True, this kind of journey, among other things, contributed to the emergence of a mass of gossip, without which stellar life is not complete.

Kitsenko often takes part in various social events and events. Often at these events you can meet her close friends. In an interview, Polina stated that she was very proud of her relationship with Ksenia Sobchak, who, according to her, is a role model. Sobchak, on the other hand, often speaks of Kitsenko as a person with a strong will and character.
Relationships and family

It is known that Polina Kitsenko is happy in her personal life and has long been married to Eduard Kitsenko, who is also a very successful person. Edward owns an entire business empire, which he created with his own hands. The family has a desired child named Yegor. Polina cannot boast of a large number of interviews, but it is still known that she pays great attention to her husband and child. For a happy woman, this marriage gives great pleasure in order to give the energy necessary for a fulfilling life. It is also known that a woman has been involved in sports for a long time and is trying to promote sports culture to the masses.

Entrepreneur Place of birth Aleksandrov Instagram @polinakitsenko

Russian businesswoman Polina Kitsenko is best known as the owner of the Podium fashion chain. We can say that the woman stood at the origins of the fashion industry modern Russia. A public person can often be found at social events in the company of celebrities. Polina's friends include Ksenia Sobchak, Natalya Vodyanova, and recently the singer Cher. Kitsenko is involved in charity work, is seriously interested in sports.

Biography of Polina Kitsenko

A woman is very successfully silent about her age. The date of her birth cannot be found even in omniscient encyclopedias like Wikipedia. It is known that Polina was born in Alexandrov, Vladimir region. Her father was an official and held a high position in the prosecutor's office. In elementary school, his daughter dreamed of becoming a geologist.

At the age of 11, the girl moved to the capital with her parents. Already in Moscow, Kitsenko graduated from an English special school and, on the advice of her father, entered the then new university - the International University. Upon graduation, Polina received a law degree.

In her student years on exchange, she came to America, which made a strong impression on the girl. Then, in 1991, Kitsenko began to wear things that were real chic - Reebok sneakers, Lee jeans. According to the woman, she herself developed her taste for things.

For the first time after university, the girl worked in a serious position in a bank, worked plastic cards. From the age of 18 she was fond of fitness and in one of the halls of the World Class club she met her husband, Eduard Kitsenko. The man owned the Podium company and one store. Despite his unwillingness to work with his wife, Polina was able to take an important place in his business.

The woman was engaged in self-education in the fashion industry, learned all the subtleties and wisdom of doing business. Thanks to her efforts, a network of stores opened throughout the country. Over time, the first Podium Market was opened, that is, a boutique focused on a wider range of customers. In the clothes of foreign and domestic designers, purchased in P. Kitsenko's stores, you can see celebrities. The woman herself often attends social and charity events in the company of her friends Ulyana Sergeenko, Ksenia Sobchak, and much less often in the company of her husband, who is reluctant to go there.

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For the fashionable Russian elite, the name of Polina Kitsenko is far from an empty phrase. The owner of the Podium boutique chain has been a trendsetter for several years current trends and is among the most influential people in Russian fashion. Such “stylish things” as Ksenia Sobchak, Miroslava Duma, Daria Zhukova, Olga Slutsker and many others are proud of personal acquaintance with her. At one time, it was Polina Kitsenko who taught all Moscow young ladies, and after them the whole country, to wear leggings in combination with mini-dresses.
The niche occupied by the Podium trade brand in the capital's clothing market can be conditionally called "clothes for very rich people." For the first time in Moscow, these luxury stores opened in 1994 and since then have become a real Mecca for the “cream of society”. The official website of the Podium Fashion Group says that it laid the foundation for the development of the fashion industry in Russia. The assortment of boutiques includes almost all the leading fashion brands, specializing in the production of clothes, shoes and accessories of the highest price category. Polina Kitsenko herself has said more than once that it is mostly those clients who dress in her salons for whom buying outfits at the price of small cars is a common thing. Podium does not adhere to any particular style concept, it offers collections of clothes in the spirit of the mainstream and in the spirit of the avant-garde. Next to things from Alexander McQueen, Pucci, Baldessarini, Balenciaga there are new items from Celine, Chloe, Antonio Berardi, Emilio Gardem, Hugo Boss, Jean Dsquared2. Podium boutiques also offer expensive niche perfumes and cosmetics, jewelry and interior items. Profitable business Polina Kitsenko's boutiques are open in a number of regional centers of Russia, in particular, in St. Petersburg, Krasnoyarsk, Samara and some others. The company is not inclined to advertise information about its turnover; Moreover, at the peak of the crisis, the owner of Podium did not lag behind the general fashion to express dissatisfaction with the economic trends in the country and complained about the drop in interest on the part of buyers for dresses from Balmain worth 425 thousand rubles. But according to experts, the volume of investments in opening one Podium store can reach twenty million euros, and its net annual profit will be approximately twenty-five million rubles. But the success of Madame Kitsenko in business can be judged by the way she spends her leisure time. Polina with her husband Eduard and children often visit the fashionable ski resort in Courchevel: it has become a family tradition to go there for the New Year holidays. In addition, the Kitsenkos opened one of their famous boutiques there. It presents jewelry brands Loree Rodkin, Garrard, Palmiero worth from 15-20 thousand euros. Kitsenko's Courchevel project called Podium Jewelery is aimed at wealthy tourists from Russia, the countries of Muslim Asia and Latin America, primarily Argentina.
One of the most high-profile purchases of Polina Kitsenko was the purchase of an unusual lot at a charity auction organized by Natalia Vodianova. The "style icon" laid out ninety thousand euros for a personal serenade performed by singer Bryan Adams, ignoring Andrey Malakhov's comments that "Factory sings for that kind of money." A fan of the ironic style But, probably, like most women with very different levels of income, Polina prefers to invest the lion's share of investments in her personal wardrobe, since her financial opportunities for this are almost unlimited. She often wears Azzedine Alaia, Phillip Lim, Givenchy, Chapurin Couture. The owner of Podium considers it her professional duty to be present at all world-class fashion events, including all famous Fashion Weeks and other cult shows. You can see her everywhere in the forefront of the audience: Polina enthusiastically selects interesting models for herself and her stores. Polina Kitsenko's style is defined by fashion experts as a balanced mix of luxury and rising, but not yet very popular brands. The images in which she appears in public often combine eclecticism and spontaneity, bordering on deliberate negligence.
They say that this shows the ironic attitude of the trendsetter of the capital's fashion towards herself. “I am against mental anguish on the topic “What shoes will I pick up with this handbag?”. My consciousness doesn’t work like that at all, ”admits Polina.
She used to arrange a mobile wardrobe from her car. In the back seat or in the trunk of Polina Kitsenko there is always a bag with several pairs of shoes, a couple of clutches or bags and a few outfits. She experiences incomparable pleasure when she creates images from a limited number of things. For her, this is a kind of exciting game. Svetlana Usankova.www.luxury.net

Polina Kitsenko's husband Eduard is not only her faithful companion in life, but also a like-minded person - they have many common interests and hobbies, to which the spouses introduce their children. The couple are raising their son Yegor and their little daughter Tonya, who is twelve years younger than her brother. Antonina was born in one of the maternity hospitals in Germany, and in order for the birth to be successful, Polina left there in advance.

In the photo - Polina with her daughter

This married couple is engaged in the same business - Eduard and Polina Kitsenko - they own a chain of fashion stores PODIUM market, in which far from poor Russian citizens dress.

Polina not only creative director brand, but also for some time now a true trendsetter, who advises the most famous socialite about how to create your own stylish image.

With son Yegor

Another hobby of Polina is sports and a healthy lifestyle, and she tries to involve as many people as possible in this.

So, Polina became one of the organizers of the largest charity run in our country, she periodically posts training videos on Instagram, and also gives advice on proper nutrition.

And she manages to combine all this with hard work - Polina believes that success in business can only be achieved through hard work.

At one time, she graduated from a special school with in-depth study in English and was going to enter the Institute of Foreign Languages, but on the advice of her father she became a student at the Faculty of Law of the International University, opened by Mikhail Gorbachev and Gavriil Popov.

In the photo - Polina and Eduard Kitsenko

After high school, Polina worked for some time in a bank, engaged in credit cards. She traveled to the USA on a student exchange, and since then she has developed an interest in fashionable things- She got the opportunity to dress beautifully and stylishly. In the future, this helped her start working in fashion.

The future husband of Polina Kitsenko, when they met, was a co-owner of the Podium company and did not want Polina to work with him. She made every effort to join this business, and she succeeded.

In her boutique, Polina Kitsenko presented only luxury fashion brands Antonio Berardi, Balenciaga, Alexander McQueen, Chloe and others. For sale in her store, she selected only best models, and its business has grown rapidly since the mid-nineties of the last century.

Together with her husband, Polina opened stores in large Russian cities– Samara, St. Petersburg, Krasnoyarsk.

Later, Kitsenko's company began to focus not only on the clothes of luxury brands, but also on the mass market.

The fact that the business of the Kitsenko family is developing very successfully and brings Polina and her husband good income can be judged by the fact that every year they, along with their children, often go to a fashionable ski resort Courchevel and spend the New Year holidays there.

And for some time now, one of the PODIUM market stores, Podium Jewelery, has opened in this beautiful place, selling branded jewelry, the price of which varies from fifteen to twenty thousand euros.

To keep abreast of all the fashionable novelties, Polina Kitsenko tries to visit important cult fashion shows, where she selects the most interesting models not only for her stores, but also for herself - the owner of the PODIUM market prefers to wear things from Chapurin Couture, Azzedine Alaia, Givenchy, Phillip Lim.

In her image, she tries to mix the clothes of luxury brands and not yet very popular brands. Polina is very grateful to her husband for the fact that he creates all the conditions for her to develop, supports her and, if necessary, suggests what to do in this or that situation. Their union can be called ideal - there are never scandals in the Kitsenko family, and they always know how to find a common language.