Mass event: organization, venues, security. The concept and types of mass events

Mass event- this is a pre-planned and determined by the place, time, number of participants and reasons, a meeting of people that has the character of a holiday, cultural or promotional event, or business meeting.

Depending on the goals and objectives, mass events can be divided into the following types:

1. Cultural, sports and entertainment: concerts, sports competitions, festive performances.

3. Business meetings and receptions of business partners (meetings of shareholders, as well as other meetings and receptions held in the form of a buffet, buffet or cocktail).

4. Other mass events: these include weddings, banquets and meetings on the occasion of various anniversaries, celebrations.

Organization of an exhibition exposition of several dozen firms with samples of their products and advertising of their services;

Carrying out a presentation of companies during the fair, which consists in presenting a company or its new product;

Short speeches by the heads of firms and their leading specialists, in which the guests of the exhibition or presentation are offered the results and plans for the activities of the company and its products;

Carrying out the sale of fair samples and a certain number of products and products of the company;

Supplementing the business part of the fair and the presentation with an entertainment program, concert performances and treats for guests.

Business meetings, as a rule, are organized outside the office of the institution and the company [Holding a business meeting in an administrative building or in the office of a company is associated with a whole range of inconveniences. First of all, this is the unsuitability of the premises, its small area, official furnishings, the inconvenience of preparing and delivering meals and snacks.].

Business people can meet their partners in a restaurant for a business lunch, and a company can organize a business reception in the form of a buffet, buffet or cocktail.

The buffet is sometimes referred to as the buffet table. In the room where the reception takes place, a long table is placed. There are plates, cutlery and napkins on the table. All snacks and various treats are along the table. The guest, coming up to the table, puts a plate with cutlery on his hand. After that, moving along the table, he puts a little bit of everything from snacks and other dishes. Then the guest with his plate goes to his table.

An invitee can come to the buffet table twice. It is not customary to approach the buffet table for the third time. If a man and a woman came to a business reception held in the form of a buffet, then the man brings all the snacks first for his companion, and then for himself. Table payment is usually made by the host.

A business meeting or a business buffet reception lasts approximately two hours. The invitation always indicates the time of reception. Invited to a business reception-buffet can come at any time, but he must leave no later than the end of the reception specified in the invitation.

The organizers of the event, as well as the person in whose honor the business meeting (reception) is arranged, are always among the invited guests. All guests eat standing up. Cutlery is not served during the buffet reception. If plates are served, then large ones so that the guest can put his glass and the proposed snacks on such a plate. Snacks can be pinned on small hairpins. The portions are very small, they are taken by hand. Drinks and treats are served by waiters who walk around the hall with trays.

A business reception-cocktail is somewhat similar to a buffet. Cocktail is arranged in the afternoon, between 17 and 18 hours. The cocktail lasts about two hours. Guests are greeted by the host of the evening, welcoming those who came to the reception. It is possible to arrive for a cocktail later than the deadline indicated in the invitation, but you must leave no later than the time that is defined as the deadline for the reception.

On tables covered with tablecloths, wine glasses, glasses, glasses are set in groups. By the beginning of the reception, simple cocktails should be prepared. Drinks in tall dishes are placed in the center of the table, in low ones - at the edges of the table. Drinks should be enough for the whole evening. Refreshments are offered for drinks - cookies, nuts, cheese, diced cucumbers, small pies, small sandwiches. All food must be taken by hand. At the cocktail party, everyone communicates while standing.

The main purpose of business receptions is meetings, conversations, communication with different people. Guests, as a rule, do not sit at tables, even if there are chairs, move freely around the hall and have ample opportunity to communicate with all those invited. All this in a certain way affects the specifics of the protection of such events.

When guarding business receptions and meetings, the probability of passing without invitation cards is minimal. Meeting the host of the evening with his guests reduces this possibility to almost zero. To prevent conflicts, the invited party must discuss with their guests the issue of the presence of bodyguards of invited persons in the hall. If this does not significantly affect the number of guests, then the bodyguard may be with his client in the hall. If only persons well known to each other are present at the reception, then it makes sense to strengthen the external security of the building or premises with the help of bodyguards of invited persons.

Control over the behavior of persons at a business reception or meeting is significantly difficult. Guests do not sit still, but constantly move around the hall, approaching each other or to the table with drinks and refreshments. This imposes certain difficulties on the work of the security (security) staff of the host, since it is they who have to control the safety of drinks and treats, identify foreign objects in the hall, fix invitees who unexpectedly leave a reception or meeting, prevent minor conflicts that are ready to arise between tipsy guests.

1. Control of visitors to the fair, presentation, sale at the entrance by visual observation of incoming persons and checking their entrance tickets, as well as by selective verification of documents.

2. Suppression of the facts of violation of public order in the adjacent territory and at the venue of advertising and commercial events.

3. Prevention of targeted damage to exhibition stands, exhibits on them, as well as existing layouts, company advertising.

4. Prevention of theft of exhibition samples of products and goods prepared by participating firms for sale.

5. Suppression of provocative and defamatory statements of various persons during the speeches of the heads of firms and their leading specialists at the presentation.

6. Protection of clothes, belongings and vehicles of participants, guests and visitors of an advertising and commercial event.

7. Prevention and suppression of the facts of extortion during the fair and sale.

8. Carrying out measures against listening to the conversations of participants and guests in the premises and by telephone.

9. Prevention of theft or copying of technical documentation from firms participating in the fair or presentation.

An important feature of this mass event is that it is expedient to solve some of the specified security tasks in cooperation with the security officers of those companies that participate in the advertising and commercial event.

Security for business meetings and receptions

1. Meeting with the chef of guests arriving for a business reception or meeting.

2. Coordination of the actions of the main guards and bodyguards of invited persons. The choice of the scheme according to which the bodyguards of the guests will be used (either the bodyguard is next to the guarded during the reception, or joins the main guard of this event before it ends) events, perhaps even at the stage of distribution of invitations.].

3. Protection of clothes, belongings of guests and their cars in the adjacent territory.

4. Prevention of incidents between guests at a business reception or meeting.

5. Monitoring the status of drinks, snacks and other treats prepared for guests, identifying participants in the event who stay longer than usual near the table, behave unusually.

6. Fixation and observation of persons:

a) those who come to a business reception or meeting with bundles, with briefcases, with packages;

6) bringing audio or video equipment to the event;

c) who come to a business reception or meeting for a short time or leave the event unexpectedly.

7. Identification of objects in the reception hall and adjacent premises that may be a source of danger for people present at the event.

8. Holding events against listening to the conversations of the organizers of the event and guests in the premises and on the phone.

The list of security tasks in relation to various public events is not exhaustive. It can be significantly expanded and specified depending on the features of the object, the nature of the event and the specific conditions for its implementation.

Among the common tasks that are solved during the conduct of all the above mass events are:

Familiarization with the object of protection, its preliminary and main cleaning before the start of the event;

Establishing contact with the police and an agreement on interaction and support, if necessary, on the transfer of offenders to the police;

Prevention of carrying weapons, explosives, combustible substances and poisonous substances, drugs, heavy objects and stones to the protected object;

Prevention of the passage to the protected area or to the protected premises of persons with dogs;

Control and maintenance of order in the adjacent territory and in adjacent premises (for example, controlling the actions of persons in a neighboring banquet hall).

One and a half to two hours before the start of the event, employees of a security company (or security service) arrive at the facility to clean it up. In some cases, the cleaning of the object can be carried out in advance (for example, a day before the start of the event), but in this case, after the end of the cleaning, guards must remain at the object. In the process of cleaning the object, they are first of all looking for:

explosive devices;

Explosive, flammable substances and liquids;

Chemical poisonous substances, strongly smelling substances and liquids;

Various kinds of materials and items that can compromise the company in front of the guests;

Unauthorized persons hiding at the facility.

Places where all of the above can be found are:

Wells, pits and other recesses located in the ground, on the floor;

Niches, recesses and various voids in the walls;

Furnishings, furniture, rubbish bins, various boxes, electrical network shields;

Vehicles located in the protected area;

Items of clothing hanging in full view of all those present;

Gifts received by the organizers before the start of the event.

The cleaning of the object may be associated with the use of various search instruments and dogs.

In conclusion, the alignment of security forces is made before the start of work, the coherence of actions is checked by giving simple introductory tasks.

The success and effectiveness of security actions largely depends on the quality of preparation for the event. So, the lack of special means for security guards can lead to the impossibility of solving the tasks at hand, to injuries. personnel. Lack of thought in providing a reserve can also affect the ability to quickly respond to the emerging situation. For example, when the car of one of the guests who was present at a banquet in a cafe was stolen, the security, due to the lack of a reserve, could not organize the pursuit of the hijackers, since all the guards were involved in resolving the conflict between the guests and strangers who broke into the banquet hall.

The most important preventive measure designed to ensure a conflict-free course of a mass event is the provision of access control. Before the start of the event, it is advisable to weed out both those who do not have invitation and entrance tickets, and those who came to the event in a state of intoxication or with a dog. Particular attention should be paid to those persons who are trying to carry with them various objects and substances that could be a source of danger to those present at the mass event. In this regard, the guards should pay close attention to persons with briefcases and bulky (capacious) bags, to those who are dressed in such outerwear, under which you can hide weapons, explosives and flammable substances and everything that can be used to cause harm. health of people or disruption of the event.

As part of the provision of access control, special attention should be paid to food, various items and gifts coming from outside. Neglect of this work can lead to the fact that the event can be overshadowed, for example, by the explosion of an electric razor presented to the hero of the day or the poisoning of several guests at a wedding.

Cars entering and leaving the protected area should be subjected to special inspection, at least visually. This is especially important in order to prevent strangers from entering a protected object, for example, in the trunk of a car, which the car owner leaves open. Control of the interior and trunk of exiting cars can prevent the kidnapping of people who have arrived at a mass event, for example, with the aim of extorting from its organizers. In this regard, it makes sense to organize a temporary guarded parking for guests' cars outside the protected area before the start of the event.

During the event, the security personnel of the enterprise or the security service must accurately fulfill their duties specified at the preparation stage. They must promptly respond to the emerging situation, prevent and suppress emerging conflicts. The correct measure is to take control of the most restless and aggressive groups of participants, escort them around the facility, and, if necessary, isolate the initiators from the rest of the group until the end of the event.

Security guards should be specially instructed regarding the content of security measures at the end of a concert, wedding, banquet, election meeting, holiday, etc. Professionals are well aware that the sharpness and intensity of work at the end of a mass event is no less than at its beginning. At this stage, there is a high risk of crushing in the aisles when guests and spectators leave the hall, etc. There may be cases of tangling or theft of outerwear in the wardrobe, which also leads to conflicts. It is during this period that interested parties try to organize a panic among the participants, spread rumors that will turn an organized event into an unorganized crowd (for example, a rumor about a fire). All this requires special attention, vigilance and the correct reaction to the current situation from the guards.

Along with the search for dangerous devices, objects, liquids and materials, the guards search for persons who could remain in the premises or on the territory after the end of the event. These can be both intruders who, having remained at the facility, plan to commit a crime on it after the guards leave, as well as persons injured during the event and in need of assistance.

Close attention should be paid to items and things that guests may forget. For everything discovered during the final sweep, an inventory should be drawn up in two copies. Everything found is subject to transfer to the client or the administration of the protected object along with one copy of the inventory. The second copy of the inventory of objects, things and documents found during the cleaning, with the mark of the person who accepted the things, is stored in the security company or the company's security service.

Mass leisure event is effective tool, an important tool of social communication between all subjects of social life: business, authorities, mass media, organized and unorganized public.

Mass leisure activities have always occupied one of the important places in the system of education and organization of leisure, characteristic of each historical era.

Today we are witnessing a qualitatively new stage in the development of culture and leisure. Cultural and educational work has been replaced by cultural and leisure activities, the very idea of ​​which characterizes the processes developing in the sphere of free time: democratic ways and means of organizing mass actions, alternative management decisions, pluralism in the discussion of emerging problems, lively and direct participation of the population in the implementation of cultural projects and programs. Thus, the nature and functions of mass holidays have changed significantly Tulchinsky G.L. PR firms: technology and efficiency. - St. Petersburg: "Vershina", 2006.

In a democratic society, relatively developed market relations, the technology of preparing and holding mass holidays is changing significantly. Mass leisure activities are increasingly becoming a form of self-organization and self-expression of various social forces and social actors.

In the modern mass information society with his lifestyle mass culture, formed and broadcast primarily by means of mass communications, the situation is changing radically. In this regard, the idea of ​​a special event as a news occasion was developed in the world theory and practice of public relations. In the most active way, mass leisure events are used in modern political culture, in PR, electoral technologies, etc.

For the organizer, a modern mass holiday is a complex complex in which artistic, psychological, aesthetic, pedagogical, political, professional organizational competencies and technologies are closely intertwined.

A mass event is a meeting of people planned in advance and determined by place, time, number of participants and reasons, which has the character of a holiday, cultural or advertising event, or a business meeting Chumikov A.N., Bocharov M, P. Public Relations: Theory and Practice . Proc. allowance / A.N. Chumikov, M.P. Bocharov M.: Delo, 2004. - 496 p.

Depending on the goals and nature, the following types of mass events can be distinguished:

• 1. Cultural - sports and entertainment: concerts, festive performances, sports competitions, mass celebrations;
• 2. Advertising, commercial and charitable: fairs, presentations, sales, charity events to raise funds for various purposes;
• 3. Business events: seminars, business receptions, meetings, meetings of shareholders, etc.;
• 4. Special events: these include a variety of ceremonies, anniversaries, weddings and other celebrations.

Types of public events:

socio-political (congresses, symposiums, conferences);

cultural events (festivals, festivities);

sports (spartakiads, sports matches, olympiads).

By importance:

international;

regional;

By way of occurrence:

organized;

spontaneous.

Venue:

in buildings, structures;

in open area.

By frequency:

everyday;

periodic Chumikov A.N. Actual public relations: sphere, genesis, technologies, applications, structures / A.N. Chumikov, M.P. Bocharov. - M.: Yurayt-Izdat. 2009. - 721 p.

Possibility of participation:

public;

limited to the number of participants or social status.

Also, mass leisure events are divided into: exhibitions, fairs, concerts, club days, competitive events - competitions, contests, festivals, olympiads, etc.

The following types of events can be distinguished:

• 1. Religious holidays. Orthodox holidays date back to the days of the Old Testament. These include the holidays that got their start in the New Testament time. Each of them is dedicated to the memory of the most important events in the life of Jesus Christ and the Mother of God or the memory of saints. The most famous religious holidays in our country include Easter and Christmas.
• 2. Pagan holidays.

Despite the fact that Christianity has been the state religion in our country for more than a thousand years, pagan holidays are still very popular. Any Tradition is expressed in the most finished form in the calendar; it contains the most important thing that every nation knows about time and eternity. The most popular pagan holiday in Russia is Maslenitsa.

3. Private holidays.

These holidays are held within the framework of any family. This includes holidays such as weddings, wedding anniversaries, birthdays, anniversaries.

4. Corporate holidays.

Among various kinds holidays corporate youngest. The first corporate holidays appeared in the early 1990s. These holidays are arranged within the framework of any organization for its employees. Corporate holidays are an important part of corporate culture and have a significant impact on employee motivation. You should not choose the birthday of the founding father of the company as an occasion for a corporate celebration (unless it is a "one person" company) or, significant date church calendar. The less personal the occasion for celebration, the better. An example of corporate holidays can be the celebration of the day of the company, the corporate New Year.

5. Children's holidays.

Mass practice is characterized by a wide variety of forms of holding children's holidays, the number of which is constantly growing. Of these, the most common are: festivals, theatrical performances, thematic days and weeks, festive ceremonies and rituals, performances, presentations, balls, carnivals, processions, reviews, competitions, olympiads, anniversaries, KVN, matinees, lines, evenings, concerts, etc. All of them, as a rule, constitute an integral part of cultural and leisure activities in working with children. Social holidays are usually aimed at attracting the attention of the public, the government, the media to a topical issue. An example of social holidays can be such as "Family Day", "Children's Day", etc. Public relations. Public relations in business. / Ed. E.A. Utkin. - M.: Tandem, 2001. - 180 p.

A more acceptable principle for classifying mass holidays is a classification according to the type of a festive situation, since it consists of several characteristics and is determined by a complex of the main features of a mass holiday.

The most significant of them - the social significance and scale of the festive event - become the main ones in the classification of holidays. However, the scale of the festive event does not in itself create social significance, just as it does not create a festive situation.

It is necessary to consider the social significance, or scale, in combination with at least one more essential side of the festive situation - the need for broad social communication, which determines the boundaries of the celebrating community.

The scale of the celebrated event and the celebrating community in the complex give us the most universal principle for classifying the holiday.

Using this principle, we can define three main groups of holidays in our country.

The first group is the general holidays corresponding to the most large-scale, big events. These are, first of all, the great holidays of our country, which have worldwide - historical meaning, epochal events of history and our days, turning points in nature. The social community celebrating such an event is essentially limitless - it is all Russian people, all mankind. A general holiday consists of a number of specific festive actions of individual social groups: workers, intelligentsia, youth, ethnographic and territorial communities, various groups, driven by a single impulse.

The second group is local holidays, caused by an event that is important for a certain celebrating community.

This is the most mobile, diverse layer of holidays. This includes holidays by profession, and holidays of individual age groups, and holidays of individual Russian cities and villages, labor collectives, educational institutions, and many others - in each specific case, the scale of the event determines the scale of the celebrated community.

The third group of holidays includes: personal, caused by an event that is important for an individual, family, group of people. A personal holiday very often takes the form of a ritual that requires mandatory personification.

Within each species, a huge number of gradations are possible, in particular in terms of content and type of community. In addition, the boundaries of the holidays are extremely mobile, so any celebrating community becomes a bright, festive spectacle for the rest of the mass of people, evokes similar emotions in them and introduces them to the holiday. The evolution of our psyche is largely due to the holidays that accompanied the history of human civilization. We owe the special emotional influence of the holidays on a person to the rituals and attributes of the holidays, and, most of all, to fire. cosmic entity fire is connected with its inseparability from lightning, stars, light - the Sun. It is no accident that the appearance of such an indispensable attribute of especially significant holidays as modern fireworks. The celebration of such holidays that have come down to us from the depths of time, such as Kolyada, Christmas time, Shrovetide, is associated with rituals. Although, of course, today there are much more holiday options than our ancestors had.

Organization and holding of cultural events

A cultural event is a very broad concept and includes the holding of holidays, festivals, and celebrations. Cultural events organically combine art and sports, spiritual and Physical Culture, which makes the audience deeply empathize with the art of theater, film and stage artists, opera, ballet and circus, leads to the achievement of new heights in the work of artists and a new quality of impact on the viewer. Cultural events are multi-genre spectacles that combine the skills of a huge number of professional and amateur artists and groups: solo singers and choirs, classical ballet and folk dance groups, circus artists and musicians (both soloists and entire orchestras - small and large, consolidated and exemplary), etc.

All workers of the performing arts are the actors of the cultural event. Patriotic and comic, ritual and theatrical, epic and historical performances are created with their direct participation; bright spectacles are born in which colored costumes, pennants, flags, and other various equipment are used.

It is no coincidence that today the directors of cultural events, wherever they work, in big city or a small village, they strive to combine theatrical and physical culture and sports facilities, as a way of a more active and more powerful artistic impact on people.

The current situation is characterized by significant difficulties in organizing cultural events. One of the most acute problems remains such problems as: 1) rational construction, placement and use of concert venues; 2) equipping musicians with musical instruments.

Along with the facts of an obvious shortage of concert venues and rehearsal rooms, there is a tendency for a clash of various interests around these objects of cultural events. The most typical conflicts in this regard are:

The struggle of various departments for the possession of premises, their reconstruction (for example, the department of culture and sports, the musical community, monument protection authorities, etc.);

The difficulty of combining interests commercial firms, reconstructing the objects of cultural events, and performing arts workers who enjoy the fruits of this reconstruction, i.e. there is a loss by concert and theatrical objects of their appearance, stylistic unity, acoustic and aesthetic characteristics;

Complexity, underdevelopment of the concept of cultural complexes, focused on one object and combining the functions of renting concert programs, entertainment and entertainment events, providing rehearsals for music concerts, etc.

Today, the winners are those who are mobile in movement, easy to change, able to satisfy the most diverse tastes and needs. These are, as a rule, pop artists, small ensembles, all kinds of show groups. Solid teams that require large material costs for the movement and organization of a cultural event have become absolutely uncompetitive in the market conditions. Let us consider in more detail the problems that take place in the organization of labor of workers in the performing arts.

A mass event is an organized, active form of realization of rights, freedoms and legitimate interests large groups(mass) people in public places, as well as a way to meet the economic, political, cultural, religious and other needs of citizens. Public event - an open, peaceful, accessible to everyone, held in the form of a meeting, rally, demonstration, march or picket, or in various combinations of these forms, an action carried out on the initiative of citizens Russian Federation, political parties, other public associations and religious associations. The purpose of the public event is the free expression and formation of opinions, as well as putting forward demands on various issues of the political, economic, social and cultural life of the country and issues foreign policy. Meeting - the joint presence of citizens in a specially designated or adapted place for the collective discussion of any socially significant issues. Rally - the mass presence of citizens in a certain place for the public expression of public opinion about actual problems predominantly social and political. Demonstration - an organized public expression of public sentiment by a group of citizens using posters, banners and other means of visual agitation during the movement. A procession is a mass passage of citizens along a predetermined route in order to draw attention to any problems. Picketing is a form of public expression of opinion carried out without movement and use of sound-amplifying technical means by placing one or more citizens near the picketed object using posters, banners and other means of visual agitation.

Types of mass events: By content:

Socio-political (congresses, symposiums, conferences);

Cultural-mass (festivals, festivities);

Sports (spartakiads, sports matches, olympiads). By importance:

International;

Regional;

Local.

By way of occurrence:

Organized;

Spontaneous.

Venue:

In buildings, structures:

In open area.

By frequency:

One-time;

Casual;

Periodic.

Possibility of participation:

Public;

Limited by the number of participants or social status. 1

ATS tasks and security features during events

The tasks of the Department of Internal Affairs to ensure public order and public safety during mass events:

1. Creation of conditions for the normal implementation of a mass event, ensuring the personal safety of citizens.

2. Assistance in organizing a mass event.

3. Prevention and suppression of possible crimes and other violations, ensuring public safety.

4. Ensuring strict adherence by participants and spectators to established rules of conduct.

5. Security traffic and fire safety.

6. Prevention of weakening the protection of public order in the territory where the event is not held.

Police forces to ensure public order and public security during public events:

Forces of the public security police: combat units of the police patrol service, incl. OMON; personnel of the combat units of the traffic police traffic police: combat units of the departmental security police: combat units of medical sobering-up stations; district police officers;

Special motorized operational units of internal troops;

The forces of the criminal police and other services: criminal investigation department, OBEP, investigation, forensic units, employees of headquarters, personnel, etc.

Activities carried out during the preparatory period:

1. An operational headquarters is being created. Its composition and duties of members are determined.

2. A control point is organized: stationary or mobile.

3. A plan for ensuring public order and public safety is being developed or adjusted.

4. The required number of forces and means is calculated.

5. Additional measures are being taken to strengthen the fight against crime and other offenses (complex operations).

6. Meetings, briefings, training of personnel are held.

7. Transport, means of communication and other means are checked.

Types of outfits:

cordon group, including police and military chains;

Observation post;

Escort group, patrol;

Activities carried out during the execution period:

1. Checking the personnel, his appearance their knowledge of general and specific duties.

2. Direct performance by the orders of their official duties.

3. The restrictions envisaged by the plan in the movement of vehicles and pedestrians are introduced, persons who are not related to the event are removed from the cordon zone.

Final period:

1. Maintaining order in the places of dispersal of participants

events, ensuring their safety (especially football, hockey teams and musical ensembles, etc.).

2. The outfits also ensure the exit of spectators and other participants of the events to public transport stops.

3. Analysis of the service orders by the leaders of the sections and an assessment of the bridge of the personnel of the internal affairs bodies and attached forces.

Carrying out the typology of the modern socio-cultural technological complex, we partially relied on the one proposed by A.V. Sokolov the structure of the modern socio-cultural system.

In the structure of socio-cultural technologies, there are three main groups:

• 1) traditional technologies that together constitute the cultural heritage of the past;
• 2) elite technologies that are created, stored, used and replicated by the cultural elite;
• 3) mass technologies designed for mass socio-cultural communities, for their inherent manifestations of the mass mentality.

A cultural event in all its diversity and all varieties is an unusually complex cultural phenomenon. Its complexity can be judged at least by the fact that over the past 100 years, approaches to its organization have varied repeatedly. How to get the most out of a cultural event? It is quite natural that there is no single model and cannot be. But there is a common methodological problem: we often forget that there are no trifles in the club business. Each technique and each cultural and leisure technology must be comprehended comprehensively.

A mass event is a pre-planned and determined by place, time, number of participants and reasons, a gathering of people that has the character of a holiday, cultural or promotional event, or business meeting.

Depending on the goals and objectives, mass events can be divided into the following types:

• 1. Cultural, sports and entertainment: concerts, sports competitions, festive performances.
• 2. Advertising and commercial (fairs, presentations, sales, etc.).
• 3. Business meetings and receptions of business partners (meetings of shareholders, as well as other meetings and receptions held in the form of a buffet, buffet or cocktail).
• 4. Other mass events: these include weddings, banquets and meetings on the occasion of various anniversaries, celebrations.

• - organization of an exhibition exposition of several dozen firms with samples of their products and advertising of their services;
• - conducting a presentation of companies during the fair, which consists in presenting a company or its new product;
• - short speeches by the heads of firms and their leading specialists, in which the guests of the exhibition or presentation are offered the results and plans for the activities of the company and its products;
• - holding a sale of fair samples and a certain number of products and products of the company;
• - supplementing the business part of the fair and the presentation with an entertainment program, concert performances and treats for guests.

Particular methods of socio-cultural activity include methods of mass, group and individual forms of influence.

Mastering the methodology for preparing and conducting mass forms of socio-cultural activity determines the level of creative and organizational abilities of specialists, because mass forms are the most time-consuming and difficult to organize and conduct.

Mass forms of socio-cultural activities are active, are effective way formation of public opinion. In each mass form of socio-cultural activity, there are 4 main components of the methodology; content, composition, a set of means of artistic influence, the audience and its location in space.

Holidays are associated with mass character, big amount of people. Mass forms suggest a large number of people simultaneously and to the same extent participating in the educational, recreational activities of a leisure institution.

Characteristics mass audience:

• - The composition of the mass audience is unstable, it changes from event to event even during one action.
• - With a significant similarity of aspirations and interests of the mass audience, it consists of people who are noticeably different from each other. Even a relatively homogeneous audience (high school students' evenings, professional holidays) brings together people of different tastes, inclinations, and interests.
• - In general, the publicity factor is favorable for a formative impact, but imposes some restrictions, so in the content of mass forms, priority should be given to issues, topics that affect general look, feelings.

Organizational and methodological features of mass events: the popularity of the presentation of facts, the means and methods of activating the audience should have a strong emotional coloring, episodes are carefully developed, which are built on common actions, those gathered, on a vivid manifestation of common feelings.

The audience of mass events must be purposefully formed. Only in some cases (holidays, festivities, fairs) everyone is invited.

The mass form has an upper and lower limit depending on the form of the event, (for example: the audience of the dispute must be large so that different points of view are presented. But by gathering too large an audience, you can disrupt the dispute, everyone will not express their opinion) Stabilization of the mass audience should be subject of constant concern. If the event was dry, formal, then at the next meeting you will again deal with an unstable audience.

Forms of mass audience organization:

• - lectures, reports, information; conferences;
• - excursions, concerts, performances, disputes;
• - evenings of rest, mass holidays, processions, demonstrations;
• - mass celebrations, carnivals, auctions;
• - festivals, disco, competitions, intellectual game programs;
• - show programs.

Group forms of work.

The obvious difference between group forms and mass forms is the number, but this is not main feature. It is difficult to draw the exact line (a lecture for 25 and a conversation for 25 people).

Signs of group forms of work:

• - The composition is characterized by significant homogeneity (education, age), common interests.
• - an important indicator - the individual characteristics of people, the main thing is their socio-psychological attitude (likes and dislikes, leadership)
• - mass forms create favorable conditions for the manifestation of emotions, then group forms of work are aimed primarily at cognitive interests, search, creative forms of activity.
• - group forms arise, as a rule, on the basis of professional or age interests (the specifics of local conditions matter);
• - group forms provide an opportunity for contact of each with each. It is easier to overcome the barrier of uncertainty in their abilities.

The methodology for preparing group forms of socio-cultural activity is characterized, first of all, by the special ease of the atmosphere, communication with each other. When preparing the planned program, it is important to ensure that its content and form correspond to the real possibilities of a cultural institution, because the method of group forms requires accurate accounting of premises, equipment, inventory, and the availability of material resources.

The methodology for preparing group forms involves: studying the patterns of the creative process in creative teams and amateur associations.

The methodology of group forms has a structure that, by combining public and personal interests, creates an optimal microclimate, contributes to the education of team members, and allows to ensure the general direction of the content of the participants' activities. When organizing group forms of work, it is necessary to take into account: national, age, professional characteristics.

A team artistic creativity and amateur associations, participants realize their creative potential through joint creative and socially useful activities. Public reports on the results of their work and the possibility of evaluation by viewers. The combination of educational, creative and social tasks contributes to the creation of "one's own" psychological atmosphere in the team. A significant place in the activities of such groups is occupied by the holding of concerts, festivals, competitions, reviews. An analysis of the activities of creative associations shows that the level of content of their classes is significantly high, they often act as subjects technological process. In associations, there is an interchange of knowledge, skills and abilities of participants.

Group forms of organization:

• - conversation, consultation, creative meeting, quiz,
• - club associations, creative teams;
• - teams of scientific and technical creativity,
• - mugs of applied art.

Initiative groups:

Club lounge, music room, business games, auction.

Combination of mass and group forms of work:

A rational combination of mass and group forms of work can not only expand the reach of the audience, but also enrich the impact on visitors. The sequential inclusion of the same people either in group or in mass forms of work can go in 2 main options:

"From the Group to the Masses" The success of many holidays, contests, disputes, concerts to a decisive extent depends on the bright emotional reactions of the audience, on the preparation of the organizers, participants in amateur performances.

The method "from mass to group" the main task of this method is to stabilize the interest of the group and further include them in the active life of the institution.

A private method of individual influence in cultural and leisure institutions involves: a conscious, purposeful impact on each individual in order to reveal his inner world, identify his spiritual needs and interests. Therefore, it is necessary to take into account:

• - social, national characteristics;
• - psychological and emotional traits;
• - age and demographic data;
• - educational and professional qualities of the individual.

The technique of individual influence on a person brings the greatest effectiveness when it is based on a differentiated approach to different types personality.

A necessary condition for the methodology of individual influence is also the creation of conditions in cultural and leisure institutions to meet the daily interests and requests of visitors. The visitor should always find in cultural and leisure institutions something that he may be interested in: chatting with friends in a cozy atmosphere, billiard rooms, game rooms, cafes, a reading room, a computer room, Gym and (unorganized leisure). One of the forms of individual work is the creation of an information desk on the basis of cultural and leisure institutions (work schedule, selection of consultants on duty, a register of incoming questions). As consultants can be: lawyers, psychologists, teachers, doctors, employees of state bodies , department of social security) A significant place in the methodology of the SKD is occupied by individual classes, which are held by groups of amateur art, (circles of applied art - carving, embossing, embroidery)

Conclusion: the methodology of individual exposure consists of the following elements:

A comprehensive study of personality and the definition of basic forms.

Consider the structure of the analysis of a cultural event:

• 1. Presentation of the event. This item contains general information about the event: its name, serial number, level, frequency, category of participants, form of holding, etc.
• 2. Date of the event.

This parameter is also analyzed in terms of the timeliness of the action. In the case of a thematic or calendar event, as well as an event aimed at memorializing a person or a significant action, in addition to setting the date itself, an analysis is made of the compliance of this date with the theme of the cultural event.

3. Time of the event.

Here, an analysis is made of the correspondence of the time of day chosen for the event, taking into account its convenience for target audience and theme of the event.

4. The purpose of the event.

It describes not only the goal itself, but also provides an analysis of its consistency and realism, the correspondence of this goal to the theme of the event. Also in this paragraph, the structuring of the tasks that must be completed to achieve the goal is made.

5. Analysis of the structure of the event.

The successful use of the form of a cultural event (festival, review, competition, exhibition, performance, concert, lecture hall, people's university, theme evening, oral journal, folk festival, ceremonies and rituals, evening of rest, disco, youth ball, carnival, children's party, game program, etc.); the organicity of the forms used in combination with each other; artistic expressiveness and artistic level, the originality of the director's decision, the use of modern technical means of cultural and leisure activities.

• 6. Performance indicators of priority areas of club activity. These indicators can be divided into the following:
  • a) Enlightenment.

The assessment of this indicator contains an answer to the question: were the activities used in the preparation of the various directions cultural and educational activities: aesthetic education; patriotic education; moral, legal, ecological, etc.?

b) Leisure activities.

Here you should indicate which categories of the population this event is aimed at (children, the elderly, youth, the disabled, participants in hostilities, people in difficult life situation etc.).

c) The development of genres of folk art.

It tells what genres of folk art and their directions are mainly used in the construction of a cultural event (theatrical, folklore, musical, choreographic, amateur art, etc.).

d) Preservation of traditional folk culture!

It says what material for the preservation of traditional folk culture was used for this event (artifacts, epics, tales, a special manner of sound extraction, instruments that exist in the area, records of folklore expeditions, etc.).

7. Quantitative indicators. The quantitative indicators of the spent and attracted resources (human resources, financial, information) are analyzed from the point of view of their relationship in the periodic change of this event.

The proposed structure of the analysis provides the most commonly used indicators of the activities of cultural institutions of the club type, although they may vary depending on the specifics of accounting for cultural and leisure activities adopted in municipalities.

Quantitative indicators are best presented in the form of a table.

Table 4. Quantitative indicators of a cultural event

	Name of indicator	Planned value of the indicator	The actual value of the indicator	The ratio of actual and planned indicators,% (column 3/column 4 x 100%)	The ratio of the actual indicator with the same of the previous period
	The number of participants in the event. Of them:
	The number of spectators. Of them: children under 14; youth; elderly people
	Budget resources
	Extrabudgetary funds received through entrepreneurial activity
	Target funds and donations

8. Conclusions and suggestions. This is the final conclusion about the cultural event with the corresponding conclusions about the quality of its conduct and suggestions for improvement.

The analysis of the mass cultural event, carried out according to this form, replaces and details a simple certificate of the event, on the basis of which an entry is made in the register of mass events of a club-type cultural institution. Analyzing a cultural event allows you to create a database of ongoing events of the same type. This makes it possible to improve the quality of ongoing similar events, as well as to plan creative projects more efficiently based on the available statistics.

Conducting an analysis of a cultural event is a methodological function. In club-type cultural institutions with a large staffing, such as the inter-settlement (district) House of Culture or the city Palace of Culture, the staffing table provides for the position of a methodologist. In small institutions, this should be done by a specialist responsible for holding a cultural event. The proposed extended analysis structure allows differential analysis, which greatly facilitates the work of a specialist.